MusclePharm adds Tiger Woods to stable of endorsers

By Hank Schultz contact

- Last updated on GMT

MusclePharm adds Tiger Woods to stable of endorsers

Related tags: National football league

Sports nutrition firm MusclePharm has concluded a deal with Tiger Woods to feature the comapny’s logo on his golf bag. Woods reportedly will receive an undisclosed annual fee and stock currently worth about $5 million.

MusclePharm, based in Denver, markets a complete line of protein powders, preworkout products and supplements.  The company has been growing rapidly.  It reported more than $50 million in earnings in its last quarterly statement, with 123% year-over-year growth. The company's stock price jumped more than 10% after the announcement.

The deal figures into MusclePharm’s overall strategy of allying itself with the biggest names in sports.  Last year the company launched a line of supplements co-branded with Arnold Schwarzenegger, the biggest name in the business. The launch of those products in the most recent quarter was highly successful, accounting for 30% of sales.  The company also reported moving over into profitability for the first time, and reasserted its full-year sales growth guidance at 33%.

The company also counts San Francisco 49ers quarterback Colin Kaepernick and New York Jets wide receiver Eric Decker among its endorsers.  MusclePharm co-founder and CEO Brad Pyatt is himself a former NFL player.

Related news

Related products

show more

Advanced solution for boosting the gut microbiome

Advanced solution for boosting the gut microbiome

Embria Health Sciences | 30-Nov-2018 | Technical / White Paper

Beyond taking probiotics, consumers understand that boosting the trillions of beneficial bacteria already in their gut can provide health benefits. Prebiotic...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars