French omega-3 player scores in Brazil

By Shane STARLING

- Last updated on GMT

French omega-3 player scores in Brazil

Related tags Docosahexaenoic acid

Ambitious French omega-3 supplier Polaris has won approval to market its branded omega-3s in South America’s biggest nutraceutical market, Brazil.

The Brazilian ministry of agriculture (MAPA) said Polaris’ ‘Omegavie’ is safe for sale on the Brazilian market. The move comes as 20-year-old Polaris seeks to expand its reach beyond France, where it has traditionally done most of its business.

With the approval secured, Britanny-based Polaris will now establish a Brazilian distributor.

BRIC countries, and especially Brazil, are on our radar as they are showing growth,”​ said CEO Stéphane Lozachmeur.

“Consumer habits in Brazil are similar to the ones in France: They are very targeted at beauty and health. Our ingredients have their place on this market.”

Polaris can deliver pills containing 250mg of DHA (docosahexaenoic acid) in a 500mg pill. 

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