Dispatches from #FIE2013

Protein has a big ‘ordinary’ future, says Glanbia

This content item was originally published on www.nutraingredients.com, a William Reed online publication.

By Shane STARLING

- Last updated on GMT

Related tags Sports nutrition sector Glanbia nutritionals Nutrition

Irish dairy ingredients specialist Glanbia Nutritionals once filled its sights almost exclusively with the sports nutrition sector, but the explosion of interest in protein means the ‘ordinary’ mainstream food industry is a bigger and bigger target.

“Increasingly ordinary food companies, or branded food companies, are looking to rebalance the macronutrient profile of their products and protein is one of the most obvious things to take a look at,”​ Glanbia Nutritionals’ European commercial director, Carla Clissman, told us at FIE in Frankfurt last week.

Beverages, chocolates, caramels, biscuits, creams and cereals were some of the ‘ordinary’ formats where whey and other protein forms were being introduced.

The rise in protein interest is coupled with rising obesity rates – and associated chronic diseases like diabetes – with food makers seeing the protein’s satiety potential as a means to tackle the problem, even if sedentary lifestyles may play a bigger part in the rise of globesity.

Sports nutrition

The sports nutrition sector remains important and Glanbia has invested in sports brands to, “practice what we preach.”

Clissman said the European market represented a small part of the global market – about 13-16%. “So the potential for growth in Europe is huge and we are starting to see the start of that growth but the way that active lifestyle is being interpreted in Europe is slightly different in Europe than in the US.”

“So the dependence on pure supplements is not absolute in Europe – people also like to look at getting some of those health benefits from their everyday foods.”

Related news

Related products

show more

Pycnogenol® for Sport: eNOS and Beyond

Pycnogenol® for Sport: eNOS and Beyond

Content provided by Horphag Research | 21-Mar-2024 | White Paper

Engaging in physical activities immediately triggers a number of physiological responses from our body (1). First, our liver glucose output and adipose...

MOROSIL:INGREDIENT OF THE YEAR

MOROSIL:INGREDIENT OF THE YEAR

Content provided by BIONAP BIOACTIVE NATURAL PRODUCTS | 07-Mar-2024 | Product Brochure

MOROSIL™ has won as Ingredient of the Year in the category Weight Management at 2023 Nutraingredient USA. MOROSIL ™ is a standardized extract derived from...

Stay one step ahead in the collagen market

Stay one step ahead in the collagen market

Content provided by Bioiberica | 26-Feb-2024 | White Paper

It's no secret that interest in collagen is at an all-time high – especially for joint health. This presents a real opportunity for manufacturers...

In Weight Management Go Beyond with Slendacor®

In Weight Management Go Beyond with Slendacor®

Content provided by PLT Health Solutions | 22-Feb-2024 | White Paper

Slendacor® is a synergistic, patented formulation of three standardized herbal extracts: turmeric (Curcuma longa), moringa (Moringa oleifera) and curry...

Related suppliers

Follow us

Products

View more

Webinars