KSM-66 enters sports nutrition sector to boost focus and endurance

By Stephen DANIELLS

- Last updated on GMT

KSM-66 enters sports nutrition sector to boost focus and endurance

Related tags Ayurveda

Ixoreal Biomed’s KSM-66 Ashwagandha has entered the global sports nutrition sector with several sports supplement products to boost focus and endurance.

The ingredient has been incorporated as an important ingredient in several sports supplements like ‘Mdrive Elite’ from DreamBrands, and ‘PLAN 200’ from Purity Products and "Post Protocol" from BodyBuilding.com.

Kartikeya Baldwa, Director at Ixoreal Biomed, said: "KSM-66’s clinical trials proving improvements in focus, endurance and strength are across a wide range of ages and fitness levels. We have users from fitness aficionados to NFL players, and from novices seeking to add moderate activity into their lives to seasoned professionals seeking to take their game up a whole new level.”

Ashwagandha

KSM-66, a whole-root ashwaganda extract, won an award for “Best Botanical” at the recent Natural Products Expo West/Engredea trade show in Anaheim, CA.

The name ashwagandha derives from Sanskrit, and means “smells like a horse,” which refers to the strong smell of the root which is said to be redolent of horse sweat or urine.

In its traditional uses, ashwagandha has a remarkable array of applications.  It has been used as a general tonic in case of emaciation, as a rejuvenative tonic (or rasayana) and as a mile purgative. It has also been used by ayurvedic practitioners to quell inflammation, to treat asthma, bronchitis and arthritis, and to promote contraception.

Endorsements

Sportmen and women singing the praises of KSM-66 include Paul Romero (a professional endurance athlete, mentor and coach, named "Adventure Racer of the Year"), Aditya Mehta (Asia's top ranked snooker player and the Gold Medalist at the recent Asian Games), Jordan Romero (the youngest climber to reach Mt Everest and the Seven Summits of the world), and Sharath Kamal (the winning champion at the U.S. Open Table Tennis and the Gold Medalist at the recent Commonwealth Games). 

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