‘Huge’ opportunities in the emerging cognitive health market: Enzymotec USA CEO

By Hank Schultz

- Last updated on GMT

The cognitive health sector offers huge opportunities for dietary supplements, but it’s still evolving, says the CEO of Enzymotec USA.

“The cognitive category is about a fourth the size of the cardiovascular health category,” ​said Elzaphan Hotam. “We believe that there is a huge potential because we know the size of the population in the United States and the world.

The company markets a range of lipid-based ingredients, including phosphatidylserine (PS).

 “Our brain is 20% fat, and there is a reason we crave fats,”​ Hotam told NutraIngredients-USA’s Hank Schultz at the recent SupplySide West show. “Fats are essential for satiety but also to deliver essential nutrients to our bodies.

“PS is found in high concentrations in our brain. It seems to be serving the normal functioning of nerve cells. Think about an electrical wire that conducts electricity – the PS is one of the important elements that enables this conductivity to occur.

“As we age, PS levels are depleted and we are not consuming enough, and so it’s recommended to consume PS on a daily basis.

“The primary commercial use of PS is for dietary supplements but there is definitely room for functional foods, and PS is GRAS and we believe that in the future it will have a big role as a functional food ingredient.”

Related news

Show more

Related products

show more

Protect your brain functionality with red grape

Protect your brain functionality with red grape

BIONAP Srl | 03-Nov-2017 | Product Presentation

COGNIGRAPE™ is a powder extract of red grape juice from Sicilian varieties, clinically proven to support cognitive functions involved in age-related cognitive...

Gemini Pharmaceuticals Quality Partnership Program

Gemini Pharmaceuticals Quality Partnership Program

Gemini Pharmaceuticals | 09-Oct-2017 | Technical / White Paper

A Brand Owner/Own Label Distributor is 100% responsible for the quality of their products - not the Contract Manufacturing Organization. This is exactly...

Resveratrol – Revitalizing Cognitive Function

Resveratrol – Revitalizing Cognitive Function

Evolva | 29-Sep-2017 | Technical / White Paper

Cognitive decline is fast becoming the biggest concern of the 65+ population. A population which is set to reach 1.1 billion by 2030*.  · 80% of 60+ take...

Natural, slow-release caffeine by Lipofoods

Natural, slow-release caffeine by Lipofoods

Lipofoods, a Lubrizol Company | 25-Sep-2017 | Data Sheet

Lipofoods presents NEWCAFF™ microcapsules, a natural, slow-release caffeine with a clean non-bitter taste, ideal for sports and nutrition products targeting...

Related suppliers

Follow us

Products

View more

Webinars