Almased weight loss product to debut on Canadian store shelves

- Last updated on GMT

Related tags: United states

Almased weight loss product to debut on Canadian store shelves
Almased, a weight-loss product pioneered first in German market, will debut on Canadian store shelves under a partnership with distributor True North Nutrition.

The product has been available in Canada up to now either via phone orders over over the Internet.  True North Nutrition will have an exclusive distribution agreement to expand that footprint to heath and food drug mass retail channels across Canada.

"We receive requests from customers who are located in Canada on a daily basis,"​ said Mike Mader, vice president of Almased USA, Inc. "A lot of them ask about a local store that carries the product."

"At True North, our vision has always been to provide our retail client partners with the highest quality and most innovative brands in the nutritional supplement industry. Almased has been very successful in their present markets and we are excited to bring them into Canada,”​ said Mike Spriggs, president of True North Nutrition. 

Almased, which has been on the market in the United States since 1998, was developed in the mid ‘80s in Germany.  It is a high-protein meal replacement weight management product made from fermented soy protein with honey and milk protein via a yogurt powder.  The product, supplied in powder form to be mixed into shakes,  is marketed with an accompanying diet plan.

Related news

Show more

Related products

show more

Protein blends for beverages with wider appeal

Protein blends for beverages with wider appeal

Nellson | 09-Sep-2021 | Case Study

Consumers want it all: protein beverages with plant-based ingredients that have the same appealing taste, texture and appearance of 100% dairy-based drinks....

COGNIGRAPE™ GRAPE EXTRACT FOR COGNITIVE HEALTH

COGNIGRAPE™ GRAPE EXTRACT FOR COGNITIVE HEALTH

BIONAP Srl | 02-Sep-2021 | Product Brochure

COGNIGRAPE™ is a standardized solid extract obtained from a Sicilian grape variety. Thanks to the high content of ANTHOCYANINS and PROANTHOCYANIDINS, COGNIGRAPE™...

KetoSure MCT – The Ketogenic Diet & Your Consumer

KetoSure MCT – The Ketogenic Diet & Your Consumer

Glanbia Nutritionals | 11-Aug-2021 | Sponsored Link

The number of new keto-focused food and beverage product launches has doubled in the past year, indicating that there is continued interest among consumers...

Related suppliers

Follow us

Products

View more

Webinars