Cardium acquires supplement firm To Go Brands
To Go Brands’ product line includes nutraceutical powder mixes, supplements and chews to support healthy lifestyles. The product line contains 100% natural antioxidant-rich drink mixes with organic ingredients, in convenient stick packs, designed to pour directly into a water bottle, mix packages for home use and capsule-based dietary supplements. Its distribution footprint includes Whole Foods Markets, CVS and Kroger stores. To Go Brands recorded $1.7 million in sales in the first six months of 2012.
Cardium, which has biotech and pharmaceutical product lines, also has a nutraceutical platform called MedPodium Nutra Apps, which is a line of supplements packaged in single-serving blister packs targeted primarily at Gen Y consumers. “Our acquisition of To Go Brands is focused on building Cardium's MedPodium in-house brand platform and health sciences business,” said Christopher J. Reinhard, CEO of Cardium.
