Chia-cranberry blend targets digestive health market

Is this a regular thing sir?
Is this a regular thing sir?

Related tags Nutrition Fatty acid Vegetable

Florida-based Valensa International is promoting a new chia-cranberry blend it says can ease digestion problems among those who typically eat a lot of fast food.

Valensa says the Go Easy blend of cranberry and chia seed extracts increased bowel movements by 50 percent in a pre-clinical trial as well as dropping cholesterol levels by 15 percent, which the company speculated was down to, “the known cholesterol re-uptake (reabsorption) mechanism operating in people who have infrequent bowel movements.”

The product is being offered in a softgel.

“Our digestive systems evolved with diets that had plenty of leafy green vegetables and fruits – all of which have botanical waxes (policosanols) as key components of their makeup,”​ said Valensa president and chief executive officer, Dr Rudi E Moerck.

“When we overcook or process these foods or remove them from our diets, we lose these natural waxes and our regularity suffers. Go Easy is a simple approach to restoring these elements into our diets – using some fairly sophisticated technology.”

The company said the formula works by lubricating the gastrointestinal (GI) tract without the side-effects of traditional laxatives by, “reintroducing the positive GI effects of policosanols, usually found in a diet full of leafy green vegetables that are often lacking in the modern environment.”

Moerck added: “The combination of policosanols – which are fatty alcohols - and Omega-3 fatty acids, offers very safe, very mild efficacy without having to deal with the harshness and diarrhea of chemical laxatives or the gas and bloating that people experience when they use soluble fibers to promote regularity.”

According to Valensa​, the ingredient features the company’s O2B peroxidation blocker technology, which can extend product shelf life.

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