CRN’s “Roadmap for Retailers” to aid supplement sellers & marketers

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Related tags: Dietary supplements, Sales, Steve mister

The Council for Responsible Nutrition (CRN) has released a guidance document for selling and marketing supplements to stay up to date on to the laws and regulations under which supplements are sold.

The document, “Roadmap for Retailers: Safely Navigating What You Say About Dietary Supplements”​ includes a brief explanation of the history of supplement laws, an overview of retailer’s responsibilities, a chart of “Do’s and Don’ts”, tips on educating consumers as well as warnings for retail clerks who offer personal testimonies.

The roadmap, available for download on CRN’s website, also includes a a guide to understanding supplement labels and a glossary of terms to help everything make sense

“The ‘Roadmap for Retailers’ is an important reminder that we owe it to our consumers to steer them in the right direction. We prepared this guidance document to assist our members and their customers, as well as other retailers who are selling dietary supplements. We have an obligation to consumers to follow the law,”​ said Steve Mister, president & CEO, CRN.

“There is a fine line that retailers walk between making claims that are helpful to their customers versus claims that run afoul of the law. Responsible retailers invest in educating their employees about the do’s and don’ts of supplement sales,”​ added Mister.

“It’s prudent to have educational materials available to get new employees up to speed and as a refresher for long-term employees. The ‘Roadmap’ was written to help retailers embrace the role they play in properly educating consumers about supplement products and we hope that it will prove to be a valuable resource for the industry,”​ he said.

Bulk quantities of a tri-fold pamphlet can also be purchased from CRN.

Related topics: Suppliers

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