Lessons to learn from trans-Atlantic partnerships

By Shane Starling

- Last updated on GMT

Related tags: Stratum nutrition, Corporation, Marketing

Partnerships are a ‘one plus one equals three’ endeavor, but communication is key to ensure the relationship is synergistic, says Stratum Nutrition’s Jeremy Moore.

At SupplySide West, Moore, Stratum’s global business director, explained to Shane Starling how the company split responsibilities in an equitable fashion. In early 2010, Stratum Nutrition established a strategic partnership with Belgium-based functional ingredient supplier KitoZyme to further advance the science, global sales and marketing of its chitin-glucan ingredient called Artinia.

“The biggest challenge we have is to ensure we are communicating on a regular basis,”​ said Moore. “This ensures that everyone is aware on how we are progressing with the plan, and where the challenges are.”

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