Supplement group to update industry on advertising pitfalls

By Lorraine Heller

- Last updated on GMT

Related tags Dietary supplement Food and drug administration Ftc

Advertising practices, substantiation standards and enforcement action for dietary supplements and functional beverages will be the focus of a seminar to be held later this week, which aims to help marketers ensure their strategies are successful.

The Advertiser Beware ​event, organized by the United natural Products Alliance (UNPA), will provide industry members with an update on enforcement practices and priorities of the Federal trade Commission (FTC), the Food and Drug Administration (FDA) and the National Advertising Division (NAD).

According to UNPA executive director Loren Israelsen, the session will provide answers to some key issues related to the marketing of supplements and functional drinks.

Be prepared

“Whether you like the answers or not, you must know what is going on in order to prepare yourself and your customers for the future of FTC and FDA advertising and claims enforcement,” ​said Israelsen.

“The stakes have become much higher, and the consequences of a consent order have never been more far reaching.”

Due to be held on September 24, 2010 at Thanksgiving Point in Lehi, Utah, the seminar will provide updates on: recent FTC consent orders and cases; FDA dietary supplement health fraud initiatives; the NAD role in plicing advertising; state actions protecting dietary supplement consumers; industry self regulation programs; and the growing role of social media as a marketing tool.

Key issues

According to Israelsen, some of the questions that will be addressed include:

  • What does FDA consider health fraud, and are you inadvertently wandering into that dangerous territory?
  • What do the ‘new generation’ consent orders look like? How are they different from old consent orders, and what happens if somewhere in the past your company has a consent order? Are you going to be held to a different and much higher standard by the FTC?
  • Is it true that FTC now expects you to have product specific substantiation and that the NAD is more interested in ingredient specific substantiation? Is there a difference? Is there a conflict?

“There is no more distinguished and informed faculty able or willing to openly discuss these issues than this one. This seminar has been specifically designed to provide a lot of time for presentations, Q&A and lively (but no chair throwing) debate,”​ said Israelsen.

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