Resveratrol gum maker expects “great interest” in US

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Related tags: Nutrition, Chewing gum, Us

The launch of a chewing gum containing resveratrol is expected to be greeted with “great interest” in the US, say the Danish makers of the gum.

The ingredient – Fluxome’s resveratrol – has been incorporated into Gumlink A/S’s patented Dual-layered compressed chewing gum. A prototype will be presented at the First International conference of Resveratrol and health that takes place in Denmark this month.

“Resveratrol has received a lot of focus lately and we wanted to offer the industry a new consumer-friendly application, in line with many of the latest trends such as convenience and enjoyment in staying healthy,”​ said Thomas Jahn, business development at Gumlink Nutraceuticals.

“We expect interest to be greatest in the US where the consumer awareness is highest, but also substantial interest on a global scale in the not-so-distant future. We believe that combining an innovative ingredient with an innovative delivery system will establish a very solid and synergistic foundation for success,”​ he added.

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