General Mills sued over probiotic claims

By Shane Starling

- Last updated on GMT

Related tags: General mills, Probiotic

General Mills sued over probiotic claims
The legal firm that mounted the class action against Dannon that resulted in a $35m out-of-court settlement, is one of several law firms that have mounted a similar action against another probiotic product, this time General Mills’ Yo-Plus.

The action was lodged in a Florida court in March by Coughlin, Stoia, Geller, Rudmin & Robbins, and four other legal firms, and alleges General Mills made misleading and unsubstantiated gut health claims about Yo-Plus using “unfair and deceptive practises”.

The action is lodged on behalf of all Floridian citizens that may have consumed Yo-Plus.

It says that General Mills’ claims were, “immoral, unethical, unscrupulous and substantially injurious to consumers”​, and in breach of both its contract with consumers and its warranties.

It seeks to make General Mills engage in a corrective advertising campaign; return to consumers all monies earned from sale of the products; punitive damages and court costs.

The claims in question suggest Yo-Plus could regulate digestive health benefits that other similar products could not.

While General Mills said it had clinical backing for the claims, the action asserts that it in fact, it does not, and was therefore, “reasonably likely to mislead the public”.

General Mills said it would not comment on ongoing litigation.

“General Mills nationwide advertising campaign has been extensive and comprehensive, spending millions of dollars to convey these messages to consumers (…)”​ the action asserts.

Yo-Plus contains the Bifidobacterium lactis ​strain BB12 and is one of the best-selling probiotic products in the US, behind Dannon’s spoonable yougurt, Activia, and drinkable one-shot yogurt, DanAactive.

The action notes that the National Advertising Division of the Council of Better Business Bureaus (NAD) had found in 2008 that General Mills’ Yo-Plus claims were not backed by the available evidence.

It states that not only do studies conducted by General Mills fail to support the claims, some of them, “flatly contradict”​ them.

Related news

Show more

Related products

show more

It’s time for HRB – A lifelong health partner

It’s time for HRB – A lifelong health partner

Morinaga Milk Industry Co., Ltd. | 19-Nov-2020 | Technical / White Paper

Consumer awareness of the importance of choosing the right probiotics that possess extensive clinical efficacy to address fundamental health problems (e.g.,...

Next Generation Prebiotic Solution

Next Generation Prebiotic Solution

Deerland Probiotics & Enzymes | 19-Nov-2020 | Product Presentation

There’s an entire ecosystem going on in your gut. Good bacteria need room to live and grow, but harmful bacteria can take over and rob your body of the...

Unlocking personalised nutrition: reasons to believe

Unlocking personalised nutrition: reasons to believe

Oakland Innovation Ltd. | 16-Nov-2020 | Technical / White Paper

Increased understanding of gut health presents new opportunities for personalized nutrition; but challenges surrounding delivery and the need to provide...

Next-wave sports nutrition innovation today

Next-wave sports nutrition innovation today

ADM | 28-Oct-2020 | Technical / White Paper

Today’s consumers are passionate about embracing health in many aspects of their lives, starting with customizing their nutrition. Rooted in proprietary...

Related suppliers

Follow us

Products

View more

Webinars