SPINS enters Canadian natural products market
SPINS gathers data from health food stores to provide market data as well as training and consultancy services and now provides its services to the Canadian health food industry.
It is the company’s first move outside the US since its establishment in Illinois in 1995.
SPINS encourages small and large retailers to respond to its data requests and provides them with a raft of information and market insights in return.
Some of this information is also disseminated to the entire industry via media and industry outlets and has proven a valuable resource for the entire supply chain, despite the retail focus of SPIN’s business model.
"SPINS can transform an individual store's raw POS (point of sale) data into useful information that the store can then use to make everyday purchasing, merchandising and marketing decisions," said Amy Jacobsen, SPINS' director of business development for Canada.
"Hundreds of natural retailers in the US currently rely on SPINS data to keep up with national and regional trends, monitor high-growth categories, identify top-selling items and much more and we are excited to bring this service to Canada.”
Data collection
SPINS said its collection methods would provide a “common language for the Canadian health food channel”.
“This RMS service will level the playing field in Canada and allow retailers to leverage insightful tools to make critical business decisions,” SPINS said.
SPINS provides retailers with store-level data categorized into SPINS' hierarchy, coding, and national and regional sales information on more than 258,000 stock items. Retailers pay no fee to become a spins partner and individual store data is not released to the public, thus protecting “both specific and industry-wide information.”
SPINS is excited to expand into the Canadian natural product industry and offer such a beneficial service.
