Ginseng Cold-fx to be used by Canadian emergency crews

By staff reporter

- Last updated on GMT

Related tags United states Health canada

In a new claim to fame, CV Technologies announced that Canada's
sixth largest city, Edmonton, will stockpile Cold-fx for emergency
workers as part of a broad pandemic preparedness plan.

The ginseng supplement has had blockbuster success in Canada where it quickly became a household name and somewhat of a phenomenon. In the United States Cold-fx is marketed as an immune enhancing dietary supplement, whereas in Canada it is now marketed as an over-the-counter remedy. The endorsement by the city's emergency departments represents positive advertising for the product at a time when supplement marketers are increasingly leaning towards using spokespeople or sporting events to increase awareness of their supplements. As part of CV Technologies social responsibility program, a C$250,000 supply of Cold-fx will be made available to the city of Edmonton through a cost-sharing arrangement with the company. The supply will then be available for use by police, fire and emergency medical personnel. Cold-fx has a treatment claim that is approved by Health Canada, stating the product "helps reduce the frequency, severity and duration of cold and flu symptoms by boosting the immune system."​ The supplement is a standardized extract developed by the spin-off company of the University of Alberta. It contains 80 percent poly-furanosyl-pyranosyl-saccharides and 10 percent protein from the ginseng roots. It is freeze-dried and encapsulated to contain 200mg/capsule. "This is one more tool we can add to our pandemic preparedness toolkit,"​ said Bob Black, director of Edmonton's Office of Emergency Preparedness.

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