NeutraHealth enters nutricosmetics field with Champneys
that consumers are not just looking for external solutions to
looking good - they are considering the effects of their nutrient
intake too.
The two companies have signed a licensing agreement under which NeutraHealth's products will be used by health practitioners operating in Champneys Spas across the UK. It is expected that they will also be available through retail outlets later this year.
"NeutraHealth is now positioned to capitalise on the emerging trend of consumers paying attention to inner health in order to improve outward appearance," said the shell company that was formed in 2005 with the primary aim of snapping up established but growing companies in the nutraceutical sector.
Until now the cornerstone of NeutraHealth's business has been probiotics, positioned to help deal with travel-related digestive issues: it acquired Biocare in August 2006.
Probiotics and gut health represent a major theme in supplements. But today's news from NeutraHealth signals a dynamism in its business plan, under which enables it to make the most of emerging trends - and not just via the acquisitions route.
A recent study by Kline & Company found that the global nutricosmetics market was valued at $1bn - and other market analysts have said they expect the market to double in the next five years.
Champneys has already made its first foray into retail, with a range of beauty products sold in Sainsbury's supermarkets in the UK since 2004.
As for NeutraHealth, which said it ended 2006 with sales in line with expectations, it is expected that 2007 will see more expansion in nutraceuticals at large.
"This agreement is a great start to 2007, and we are confident about the prospects for NeutraHealth for the year ahead," said chief executive Michael Toxvaerd.
