Cognis builds immunity platform

By Clarisse Douaud

- Last updated on GMT

Related tags: Conjugated linoleic acid, Cognis

Cognis is tailoring some of its branded health ingredients around
an immunity platform directed at the cold and flu season
specifically, the company announced at Supply Side West in Las
Vegas.

The global supplier is including its proprietary ingredients Covital natural-source vitamin E, Betatene natural beta-carotene and Tonalin conjugated linoleic acid (CLA) in the category.

This platform points to a general tendency in the nutraceutical industry towards branding and condition-specific marketing.

"Marketing in the US now requires branding for ingredients,"​ Cognis vice president Dave Eckert told NutraIngredients-USA.com. "Branding is so much more active than it was five or ten years ago."

By creating a platform geared to a specific health area, immunity, Cognis is hoping to make things easier for finished products manufacturers as they sift through the various types of immunity boosting ingredients on the market.

"We want to be a one-stop shop,"​ said Eckert. "We help finished product makers make products that are tailored to immunity."

According to federal statistics, about 10 to 20 percent of the population get the flu each year. With an average of 36,000 people dying from the flu, and another 114,000 being admitted to the hospital as a result of the flu each year.

"The need is clear with 36 percent of US consumers extremely or very concerned about a weak or stressed immune system,"​ said Cognis Nutrition & Health senior marketing manager Christine Peggau.

And consumers tend to specifically associate immunity-building with preventing colds and flu's, said Eckert, even though the benefits of such ingredients go far beyond this function.

Related topics: Suppliers, Immune support

Related news

Show more

Related products

show more

Lonza Inc.

Lonza Inc.

Lonza - Capsugel | 02-Dec-2019 | Product Brochure

Making up 40% of the global population, Aspirationals are defined by their love to shop, desire to consume responsibly and belief that brands should have...

Clean Label Dietary Supplements - One Perspective

Clean Label Dietary Supplements - One Perspective

Gemini Pharmaceuticals | 03-Oct-2019 | Technical / White Paper

“Clean Label” seems to be all the rage these days. But what does it mean? With no clear regulatory definition, a vacuum has been created where each dietary...

Gemini Pharmaceuticals and Transparency

Gemini Pharmaceuticals and Transparency

Gemini Pharmaceuticals | 01-Sep-2019 | Application Note

The industry has shown improvement in its transparency in the past 5 years. Per the regulations, a Brand Owner is 100% responsible for the quality of...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars