GNC launches satiety supplement

Related tags Food Eating

Leading US supplement retailer GNC is rolling out the first product
containing the satiety ingredient Olibra, a combination of palm and
oat oil fractions developed by Sweden's LTP Lipid Technologies
Provider, reports Dominique Patton.

The product, a liquid supplement that can be added to a meal or taken as a single shot, is expected to be followed by functional food launches in Europe at the end of this year.

The Swedish dairy Skanemejerier bought rights to the ingredient (previously known as Reducal) for a weight control range in 2003 although a yoghurt in Italy is likely to reach the market before Skane's products, according to Jorgen Quick, LTP​ managing director.

He noted that supplements require shorter development time than foods but the established safety of Olibra's main raw materials will make it easier to introduce into the food category than many other nutraceuticals designed to help control weight, such as botanicals or new ingredients not traditionally used in foods. These must submit safety dossiers to European authorities before being permitted on the market.

Olibra however is made from two very common food ingredients - palm oil and oat oil - which are then fractionated by LTP at its plant in Sweden and formulated into a novel emulsion.

"These are normal food fats. But it is unique because we have combined them in a very smart way,"​ Quick told

He added that their effect on hunger is very similar to that seen after eating a meal, with the fats being transported to the normal sites of action on satiety, prolonging the feeling of fullness.

"To be honest, if you eat a large bowl of oat porridge you would probably get the same effect. It is as simple as that. But this is an opportunity for people who don't want to eat lots of oats to gain the same benefit,"​ continued Quick.

This apparently simple satiety effect has been demonstrated in four published clinical studies that show reductions of between 20 and 30 per cent in caloric intake at meals consumed after the supplement. The most recent was reported in the April 2002 issue of the European Journal of Clinical Nutrition​ by a team from the University of Ulster.

The benefits of being able to influence satiety have an obvious advantage on weight management although Quick admitted that prolonging the feeling of fullness is just one way of helping to prevent weight gain.

"There are a number of other factors [aside from appetite] involved in weight gain. This is not a pharmacological product but it is something that can help people to eat less,"​ he said.

GNC​, which has exclusive rights for use of the ingredient in supplements in the US market, has launched Olibra as a major extension of its Total Lean weight management brand. Called Total Lean-Reduce, the single 7.5g dose can be added to normal food eaten at mealtimes.

LTP is also in discussion with some major food companies in Europe for product launches at the end of this year or early 2006.

Olibra can be incorporated into many food categories, including yoghurt, soups, nutritional beverages and ready prepared meals.

LTP says it has several thousands of tons of capacity available to meet new contracts.

Related news

Related products

show more



Content provided by BIONAP BIOACTIVE NATURAL PRODUCTS | 07-Mar-2024 | Product Brochure

MOROSIL™ has won as Ingredient of the Year in the category Weight Management at 2023 Nutraingredient USA. MOROSIL ™ is a standardized extract derived from...

Nutriterra DHA Canola for Global Omega-3 Day

Nutriterra DHA Canola for Global Omega-3 Day

Content provided by Nuseed Nutritional | 28-Feb-2024 | Data Sheet

March 3 is Global Omega-3 Day. While almost everyone needs more omega-3, not everyone tolerates marine oil. Nutriterra DHA Canola makes it easy to celebrate...

In Weight Management Go Beyond with Slendacor®

In Weight Management Go Beyond with Slendacor®

Content provided by PLT Health Solutions | 22-Feb-2024 | White Paper

Slendacor® is a synergistic, patented formulation of three standardized herbal extracts: turmeric (Curcuma longa), moringa (Moringa oleifera) and curry...

Related suppliers

Follow us


View more