FiberGel brings Z-Trim to new markets
products available to a broader demographic by entering into a new
agreement with a nutritional superstore and is selling them through
its catalogue and web channels.
FiberGel VP of sales and marketing Rick Harris said: "We continue to rapidly expand our distribution network."
"In addition to recently entering into strategic relationships with key marketing partners, this is an excellent opportunity for us to market Z-Trim to another large customer base that is committed to a healthier lifestyle."
Made from corn and wheat, the company calls Z-Trim "a major breakthrough in the war on obesity". A natural, zero calorie fat replacement, it is said to reduce calories and increase healthy insoluble fiber without altering the food's original taste.
In January the company announced that it had signed an agreement with Chicago Sweeteners to promote, sell and ship the product, as it concentrated its own efforts on stepping up production.
Fibergel opened a new plant in August last year, which switches between corn and wheat production since corn is a problem for exports to Europe. Although the company says the corn it uses is non-GMO, it has experienced difficulty in finding anyone to certify it as such.
Designed to be used not as a fat 'substitute' but as a fat replacement, the GRAS status product comes as a fine powder and can be used as either powder or gel (formed by combining the powder with water).
It can be used in a broad variety of savoury and sweet foods, from brownies and cakes, to burgers and sausages.
