Raisio to expand Benecol range in Poland

- Last updated on GMT

Related tags: Western europe, Europe, European union

Finnish plant sterol maker Raisio has acquired a 25 per cent stake
in Polish dairy Obory that will allow it to launch new Benecol
products in the emerging market.

Poland has been defined a key growth area for Raisio​, which has been active in the Polish margarine market for 10 years.

The deal gives Raisio rights to sell Obory's products, as well as its range of Benecol brand cholesterol-lowering foods.

While Poland's population of 38.6 million may have lower purchasing power than west European nations, the country has heart disease mortality rates on a par with many north European nations.

Raisio's stake in the Polish firm could also help future business in neighbouring east European markets.

Obory is the market leader in drinkable, JOVI-branded yoghurts in Poland with turnover of around €12 million.

Related topics: Omega-3s & Nutritional oils

Related news

Show more

Related products

show more

DHA ORIGINS™: The sustainable potential of algae.

DHA ORIGINS™: The sustainable potential of algae.

Fermentalg | 12-May-2021 | Technical / White Paper

Consumers find out about nutritional quality by closely scrutinizing the labeling and list of ingredients (clean label). They are interested in the provenance...

Related suppliers

Follow us

Products

View more

Webinars