Strong response for low carb franchise

- Last updated on GMT

Related tags: Low carb, California, Carbohydrate, Los angeles

With 60 enquiries in one week for a new franchise 'low carb' food
shop, the popularity of low carbs is going at full steam. Pure
Foods also reports a 300 per cent rise on a new low carb product
line.

Pure Foods announced last week a new program for those individuals interested in owning a Pure Foods Low Carb Market. In light of the strong response, the company has adapted its partner program to include California, initially excluded, 'wherein a qualified partner can own and operate a Pure Foods Low Carb Market in the State of California, in additional to any other State in the US,' said the company this week.

' The demand was so enormous we quickly evaluated what the requests and altered the program. Our goal is to open a Pure Foods Low Carb Market in every major city in California within the next 24 months,"​ said co-founder Stephen Bikoff.

Once accepted, the franchise partner is be required to provide financing between $125,000 and $220,000.00 per location, thereafter paying a 5 per cent slice of the profits. "Partners must provide Pure Foods, LLC with an annual management fee equal to five percent of the annual gross revenue. The company also assess an initial start up management fee of $30,000, which is incorporated in the start up costs,'​ added Bikoff.

Beverly Hills- based Pure Foods has low carb retail stores in Santa Monica and Beverly Hills, with 20 southern and northern California locations scheduled to open by 2005.

The company is also pitched to roll out Pure Foods Low Carb Cafes in Southern California in February and plans to open nine low carb cafes later in the year.

Further signs of the burgeoning popularity of the 30 year old low carb Atkins diet, Pure Foods​ said that its line of low carb cheesecakes, introduced last week, has seen a 300 per cent increase in orders.

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