Marketing firm SourceOne Global Partners is to distribute the HP Ingredients line of raw materials in North America, including its flagship product the herb LJ100 Tongkat Ali, said to enhance sexual performance.
HP Ingredients is funded by the Malaysian government and produces products based on Asian herbal traditions using scientific formulation, standardization and quality methods.
The company worked with the Forest Research Institute of Malaysia (FRIM) and its original researchers to develop LJ100, claimed to be the most potent, standardized extract of Tongkat Ali currently available. It has been shown to increase free testosterone index and sexual arousal, support male hormone balance and work as a natural energizer to enhance endurance and stamina, according to the company, which funded a research seminar on the herb at last week's SupplySide West show.
Jesse Lopez, president of SourceOne Global Partners, said: "Our company is built on the concept of sourcing and delivering safe, efficacious, science-based products and that is exactly HP Ingredients' philosophy."
HP Ingredients markets a range of women's and men's supplements relating to sexual wellness, supplemental health and fitness. The company also emphasises its green philosophy, using only herbal extracts produced by sustainable wild-crafting and organic farming methods.