A wise name change
to Wisdom Natural Brands to reflect its growing product diversity,
it has announced.
Herbal tea and extract maker Wisdom Herbs will change its name to to Wisdom Natural Brands to reflect its growing product diversity, it has announced.
The Arizona-based firm, which started out making Wisdom of the Ancients herbal teas, is now behind the SweetLeaf brand stevia products, Wisdom Nutrition supplement line and Sweet & Slender natural sweetener. It also distributes La Merced brand yerba maté.
"The new name makes a lot of sense for us," said Steve May, COO of the company. "As our business expands and we develop a higher industry profile, we recognize the need to choose a name that better reflects who we are and where our business is going."
The new name, effective from 1 September 2003, will be introduced at the Natural Products Expo East trade show in Washington, D.C., (4-7 September 2003), with the help of a new island booth. Wisdom Natural Brands will also host afternoon 'birthday' celebrations from 2:00 - 4:00 p.m. at their booth (#3359) at Expo East on Friday, 5 September and Saturday, 6 September 2003.
