Regal tea for US consumer
a wealth of health properties, US natural food company Celestial
Seasonings this week introduced Perfectly Pear White Tea to the
marketplace.
On the back of mounting evidence that suggests white tea could hold a wealth of health properties, US natural food company Celestial Seasonings this week introduced Perfectly Pear White Tea to the marketplace.
The company cites a recent study conducted at the Linus Pauling Institute at Oregon State University that suggested white tea has the same types of cancer-fighting polyphenols as green tea, but in even greater amounts.
For now, researchers speculate it may be white tea's minimal processing that protects the cancer-fighting polyphenols, but more tests are currently underway to explore white tea's potential as a cancer-fighter and inhibitor.
"Our customers are continually seeking new flavors and trends, and it is Celestial Seasonings goal to create teas that satisfy different needs, tastes and tea drinking occasions, " said Joe Beauprez, senior brand manager at Celestial Seasonings.
White tea, harvested only in springtime, consists of the first buds and top leaves of the Camellia Sinensis plant (the same tea bush as green and black teas). The new growth is covered with silvery white needles and is minimally processed, giving it its distinctive pale color. In times of yore, white tea was originally reserved for Chinese royalty.
Due on the supermarket shelves in the late summer of 2003, each box of Celestial Seasonings Perfectly Pear White Tea contains 20 tea bags, and retails for the same price as other Celestial Seasonings teas.
