Enterprise's quest for sweet success
2003 re-launch of its Sweet Success diet meal replacement beverage
with the announcement of crucial agreements with key vendors.
Sweet Success Enterprises has announced agreements with key vendors for its Sweet Success meal replacement drink, to be relaunched this spring.
The vendor agreements will allow the company to market the diet shake products, originally introduced by Nestle USA, through a targeted direct-response media campaign projected to begin in late spring 2003.
The company is aiming to make its products available to consumers at retail outlets immediately afterwards.
"The weight loss category that we compete in is ideal for direct response marketing," said William A. Albright, president and CEO of Sweet Success Enterprises. "Not only will the campaign announce to consumers that the product is again available, it will also support the sales and distribution of Sweet Success products to retail partners."
Key vendors playing major roles in the re-launch, announced in January, include MCRB of Chatsworth, California, and Elkridge, Maryland, which will provide fulfillment, warehousing and reporting services; Policy Impact Strategic Communications of Washington DC, a marketing, public relations and media buying firm; and Opfer Communications, which will produce and edit the media that will showcase the Sweet Success brand.
Ben Price, director of marketing for MCRB, said: "Sweet Success was one of the most popular diet products on the market and we are honored to be part of the team bringing it back again."
"The product re-launch period coincides with the beginning of swimsuit season, when Americans focus on their diets," added Albright.
