Brain Garden ships freebies to attract new customers
Program last weekend, an educational program about diet and
obesity, which the company hopes will drive sales of its key
products.
Whole Living subsidiary The Brain Garden launched its Food First Program last weekend, which aims to educate consumers about nutritional approaches to fighting obesity.
International distributors, certified as 'Food First Facilitators', will offer nutrition education and a free ten-day supply of the Brain Garden products, including wholefoods and the core Pulse range.
The company is hoping to gain client loyalty from the free samples.The participants are supported with educational material, online and live support, and recipes to ensure success. During the program, they are added to 'autoship' so they can continue to receive the products.
"The test market has revealed that once a person has experienced results from our products, they become loyal clients. We are not selling a supplement but primary nutrition from raw foods that nature intended, in a convenient way to make proper nutrition easy," said president Doug Burdick.
He added that the campaign is a turning point for the company. "We have refocused our vision, restructured management, invested in our infrastructure, and now we are implementing the program that will fuel our revenue growth giving us financial stability associated with a recurring revenues model."
The whole foods manufacturer is expecting results in April to show the ramp in revenues and projects more than $2 million in sales for May.
