Adirondack enters energy drink market
leader in the nutritional supplement industry, to produce make its
entry into the multi-billion dollar energy drink industry.
Adirondack Pure Springs has announced a venture with Bodyonics, a leader in the nutritional supplement industry, to produce make its entry into the multi-billion dollar energy drink industry.
Pinnacle WOW, which stands for Whacked Out Water, is said to be the first energy drink that is non-carbonated, sugar-free, calorie-free, and infused with caffeine from natural sources, including Yerba Mate, Guarana, and Kola Nut, to provide a energy without the hypoglycemic crash or gastro-intestinal discomfort associated with other canned, bitter, sugar sweetened, carbonated, energy drinks.
The energy drink will be available in 8 ounce PET bottles in two flavors, Rockin' Raspberry and Sinfully Citrus.
"Pinnacle is an emerging force in the $53 billion nutrition industry," said Adirondack CEO David Sackler. "Expanding the product stable to include WOW, a unique, new entry into the multi-billion dollar energy drink category of the beverage industry, which has grown 50-fold over the past three years, provides the consumer an energy beverage that stands alone as a product designed with a nutritional perspective."
The product will be showcased at the Bodyonics Pinnacle booth at the Arnold Schwarzenegger Classic Expo February 28 through March 2 at the Greater Columbus Convention Center in Columbus, Ohio.
