Sweet Success enters weight-loss sector
shakes, developed by Nestle USA, in the weight loss market to
profit from the rapidly growing sector.
Sweet Success Enterprises is re-launching its meal replacement shakes, developed by Nestle USA, in the weight loss market to profit from the rapidly growing sector.
The company, whose shares begin trading to the public this week, said entry to the rapidly growing diet industry will be made easier with a product that has a proven track record.
William A. Albright, president and CEO of Sweet Success Enterprise (SWTS), said: "The domestic weight loss business is over $40 billion a year, and experts forecast even stronger growth in the future. The domestic retail sales of meal replacement products are nearly $2 billion alone, and Sweet Success has historically ranked as the number two best-selling product. Its brand recognition is almost 70 per cent among the target market."
The Creamy Milk Chocolate, Creamy Vanilla Delight and Strawberries 'n Cream ready-to-drink meal replacements will be the first to re-enter the market, followed by other products such as the snack bars.
Obesity in the United States has reached epidemic proportions, more than doubling in the past 20 years and replacing smoking as the number one preventable health concern of the Centers for Disease Control. Today more than 60 per cent of Americans are obese.
