Competition accelerates for vitamin-enhanced water

- Last updated on GMT

Related tags: Vitamin c, Vitamin, Pepsico

Coca-Cola is poised to add nutrients to a new line of bottled
water, to be called Dasani Nutriwater, taking on arch-rival
PepsiCo's own enhanced Aquifina.

Coca-Cola is poised to add nutrients to a new line of bottled water, to be called Dasani Nutriwater, taking on arch-rival PepsiCo's own enhanced Aquifina, according to people familiar with the company's plans, the Wall Street Journal said on Thursday.

The drinks will make the two companies competitors in a young category - bottled water with added flavouring or health benefits - that some believe has a future, the newspaper said in its online edition.

Coke's Dasani Nutriwater include "Lemon Tangerine,''​ for ``bone strength,'' with calcium, magnesium and B vitamins, according to a document sent to retailers, the newspaper said.

Other versions are "Pear Cucumber,''​ for "balancing''​ with B and C vitamins; "Mandarin Orange''​ for "immunity,''​ with vitamin C and zinc; and a "Wild Berry''​ multivitamin version with B, C and E vitamins, the Wall Street Journal said.

PepsiCo reportedly plans to unveil a vitamin-enhanced version of its Aquafina brand sometime next year, it added.

Coke and Pepsi have been investigating different ways to grow their fast-growing bottled water and health-oriented drinks businesses, the Wall Street Journal said.

Pepsi was first to introduce a water brand and has the lead, but Coke's Dasani is growing quickly, the paper continued.

Related topics: Suppliers

Related news

Follow us

Featured Events

View more

Products

View more

Webinars