Nordic Naturals targets emerging EPA-only omega-3 sector with new supplement

By Stephen DANIELLS

- Last updated on GMT

Nordic Naturals targets emerging EPA-only omega-3 sector with new supplement

Related tags Nordic naturals Omega-3 fatty acid

Leading omega-3 supplement manufacturer Nordic Naturals has extended its EPA-only omega-3 supplement range with ‘one of the most powerful EPA-only concentrates available without a prescription’.

The company has launched EPA Elite, which provides a whopping 1600 mg of EPA (eicosapentaenoic acid) per serving, to support healthy triglyceride levels and heart health.

“To date, concentrated DHA has probably been given greater emphasis than EPA because of its targeted support for brain health, and its importance for children,” ​said Keri Marshall, MS, ND, and Nordic Naturals Chief Medical Officer.

“But, as more becomes known about EPA—such as its cardiovascular health benefits—demand for EPA-only products grows. We believe Nordic Naturals EPA Elite is the ideal EPA-only formulation.”

Triglycerides vs ethyl esters

EPA Elite is an EPA-only formula that contains a similar dose of fish oil to a much-studied ethyl-ester EPA formulation, said the company. Clinical trials have indicated that this dose of EPA may reduce triglycerides and other cardiovascular risk factors.

“Omega-3 essential fatty acids are naturally found in the triglyceride molecular form, and must be concentrated in order to make a high-potency product,”​ explained Tone Larsen, Nordic Naturals Product Development Manager.

Fish oil Omega-3_iStock_free

During this process, the triglyceride bond is necessarily broken, and must be reassembled after concentration to reconstitute the body’s preferred form of this essential fat—a triglyceride.

“If you forego this step during production, you end up with a cheaper product that’s easier to make because you are skipping the last step, but that does not mean an ethyl ester product delivers the same bioavailability as a triglyceride.  Studies show that triglycerides are up to 70% more bioavailable than ethyl ester omegas.”

Sustainable sourcing

The company chose Peruvian anchovies as the source for its omega-3 product, “which not only meet the omega-3 potency criterion, but are also in abundant supply, so there’s no concern around sustainability,” ​said Larsen.

“As a matter of practice, all fish used to make Nordic Naturals products meet these criteria, so that we can be confident that the products we offer to maintain optimal health are not indirectly diminishing the health of the ocean or its fish species.”

Related news

Show more

Related products

show more

Nutriterra DHA Canola for Global Omega-3 Day

Nutriterra DHA Canola for Global Omega-3 Day

Content provided by Nuseed Nutritional | 28-Feb-2024 | Data Sheet

March 3 is Global Omega-3 Day. While almost everyone needs more omega-3, not everyone tolerates marine oil. Nutriterra DHA Canola makes it easy to celebrate...

Krill oil supports six key areas of healthy aging

Krill oil supports six key areas of healthy aging

Content provided by Aker BioMarine | 14-Feb-2024 | White Paper

The global population is getting older—according to WHO by 2050 the world’s population over 60 years will double and the population above 80 years will...

Consumers' growing demand for Omegas

Consumers' growing demand for Omegas

Content provided by Fruit d'Or | 13-Feb-2024 | White Paper

Consumers are increasingly interested in the benefits of omegas supplements. According to forecasts for 2023–2030, the global omega-3 market is expected...

Related suppliers

Follow us

Products

View more

Webinars