Orig3n: Cheek-swab DNA testing kits to better understand your body
There are six different products that Orig3n, founded in 2014, offers to consumers. With a swab of the cheek, depending on which kit one chooses, customers can unlock information about their fitness potential (do you have genes for easily building muscle?), skin health (will your genes impact how fast you age?), or nutritional needs (how do your genes impact weight loss and gain?).
The company recently raised an investment round that brought its total capital raise since its inception to more than $30 million, indicating the continued flow of investment capital into personalized nutrition companies, even when they’re pass start-up age.