Vitamin Subscription

Cancel culture: FTC proposes ‘click to cancel’ provision

27-Mar-2023 By Danielle Masterson

While some have felt the wrath of being ‘canceled,’ subscriptions have somehow been spared. But the FTC is hoping to change that with a new proposal.

Ritual enters protein space

20-May-2021 By Danielle Masterson

Ritual, the brand best known for its ‘Instagramable’ vitamins, has expanded its offerings with Ritual Essential Protein.

Care/of heads to Target

24-Mar-2021 By Danielle Masterson

Since their launch in 2016, over 6 million people have taken their quiz. Now Care/of is taking their online insights and to a Target aisle near you.

NutraVideo: Nurish by Nature Made uses TikTok to resonate with millennials

16-Nov-2020 By Danielle Masterson

Nurish by Nature Made is a monthly subscription that delivers personalized nutritional supplements. But they’re also delivering entertainment — with the help of some big names and a popular platform.

Bayer buys majority stake in personalized vitamin startup Care/of

03-Sep-2020 By Danielle Masterson

Bayer is diversifying their existing business by adding personalized nutrition to their portfolio.

Nature Made and Walgreens announce vitamin subscription collaboration

05-Aug-2020 By Danielle Masterson

Consumers can now order personalized vitamins and supplement subscriptions online through Walgreens. Pharmavite, the manufacturer of Nature Made vitamins, announced they inked an exclusive deal with the national retailer.

Nature Made enters personalized nutrition market

13-May-2020 By Danielle Masterson

Pharmavite, the manufacturer of Nature Made vitamins, has debuted nurish, a monthly vitamin subscription service based on individual data culled from an assessment that asks about life stage, diet, lifestyle, health and allergies.