Understrength Products

Nature’s Way succeeds in advertising challenge on understrength elderberry products

05-Jul-2022 By Hank Schultz

An elderberry product marketer has agreed to drop claims that its products contain elderberry in an advertising challenge lodged by Nature’s Way Brands, LLC, which has exposed elderberry adulteration in the past.

From the editor's desk

Is it Amazon’s job to fix a problem that was decades in the making?

14-Aug-2020 By Hank Schultz

There has long been a tale within the dietary supplement business of there being two industries, the ‘good guys’ and ‘them.’ With the proliferation of fraudulent products for sale online, the question becomes, whose job is it to remedy that?

CoQ10 Association plans to test every product on market

06-Aug-2020 By Hank Schultz

With the support of its membership, the CoQ10 Association says it intends to test every product on the market that claims the ingredient on the label for potency and purity.