The Vitamin Shoppe

Vitamin Shoppe partners with Uber for supplement delivery

05-Apr-2024 By Claudia Adrien

The Vitamin Shoppe now offers consumers the option of same-day supplement delivery through its new partnership with Uber.

‘Our motto of lifelong wellness starts here, and I really took that to heart’: TVS CEO on leading by example

02-Apr-2024 By Danielle Masterson

To build trust and credibility, management has to lead by example. But when you work for a health and wellness company, that takes it to a whole new level—and that's exactly what Lee Wright, CEO at The Vitamin Shoppe, did.

Pure Encapsulations enters retail, launches into The Vitamin Shoppe

08-Mar-2024 By Asia Sherman

Previously reserved for health care practitioners and select eCommerce channels, the Pure Encapsulations supplement brand is now available at The Vitamin Shoppe and Super Supplements stores nationwide.

One week to go! Register now for NIU’s 4th Annual Business Leaders Forum

17-Jan-2024 By Stephen Daniells

There is still time to register for our Annual Business Leaders Forum, and your chance to ask a burning question (or two) to senior leaders from Gaia Herbs, Nouri, NOW, Pharmavite and The Vitamin Shoppe.

Got a burning question for Business Leaders from Gaia Herbs, NOW, Nouri, Pharmavite, & The Vitamin Shoppe?

02-Jan-2024 By Stephen Daniells

The 4th Annual Business Leaders Forum will take place on January 25. The FREE webinar gives attendees the opportunity to ask a burning question (or two) to our C-suite panel from some of the most iconic brands in the dietary supplements space.

4th Annual Business Leaders Forum: Hear directly from the C-suite at Gaia Herbs, NOW, Nouri, Pharmavite, & The Vitamin Shoppe

19-Dec-2023 By Stephen Daniells

From the state of the market to the impact of inflation, mega trends like mushrooms and women’s health, the TikTok effect, working with influencers and brand ambassadors, the NutraIngredients-USA’s Business Leaders Forum will dig deep into a range of...

NutraWomen Wednesday: Lisa Chudnofsky, VP of Brand, Content, & Creative at the Vitamin Shoppe

16-Aug-2023 By Danielle Masterson

From GTL to TikTok to women’s health, Chudnofsky offers an entertaining glimpse into her life as a woman, mom and content creator.

Former GNC CEO joins The Vitamin Shoppe

03-Aug-2023 By Danielle Masterson

Burris brings expertise across specialty retail, as well as health and wellness, to a new advisory role at the omnichannel specialty retailer of nutritional products.

The Vitamin Shoppe 2023 Health & Wellness Trends: Focus on fitness and active lifestyles

11-Jul-2023 By Asia Sherman

Consumer purchasing behavior is evolving, shifting from categories like immunity protection and foundational health towards products that enhance fitness and active lifestyles, according to the latest Health & Wellness Trends Report from supplement...

The Vitamin Shoppe announces new CEO and President

26-May-2023 By Stephen Daniells

The Vitamin Shoppe has appointed Lee Wright as Chief Executive Officer, effective immediately, while Muriel Gonzalez has been promoted to President

NutraWomen Wednesday: Muriel Gonzalez, EVP, Chief Merchandising & Marketing Officer, The Vitamin Shoppe

30-Nov-2022 By Danielle Masterson

Muriel Gonzalez spent four decades in the fashion and beauty industries, holding senior roles at Macy's, Bergdorf Goodman, Estée Lauder, Saks 5th Avenue and Ann Taylor before landing her current role as Executive Vice President, Chief Merchandising...

‘Developing future consumers,’ The Vitamin Shoppe rolls out to college campuses nationwide

15-Aug-2022 By Mary Ellen Shoup

Sleep-deprived, stressed, and under pressure to perform academically while balancing their newfound freedom, college students are a burgeoning yet underserved market for health and nutrition products, says The Vitamin Shoppe CEO Sharon Leite.

NutraCast: How TikTok drives sales at the Vitamin Shoppe

06-May-2022 By Danielle Masterson

Recent surges in supplement sales continue to prove the massive and growing influence of TikTok. Riding on the coat tails of many of these trends are health and wellness stores like The Vitamin Shoppe.

The Vitamin Shoppe unveils expansive line catered to women

07-Feb-2022 By Danielle Masterson

The omni-channel specialty retailer of nutritional products just launched TrueYou, a comprehensive assortment of supplements designed for every stage of a woman's life.

Hear directly from the CEOs of The Vitamin Shoppe, NOW & Pharmavite

06-Jan-2022 By Stephen Daniells

NutraIngredients-USA’s Business Leaders Forum is back, so sign up for FREE to get insights from CEOs from some of the industry’s leading companies.

News in brief

The Vitamin Shoppe expands personal care offerings with Hims & Hers partnership

12-Oct-2021 By Stephen Daniells

Specialty health and wellness retailer The Vitamin Shoppe will offer personal care products from Hims & Hers Health, Inc. in over 280 stores and online across the US.

NutraCast: Placer.ai on foot traffic at the Vitamin Shoppe, GNC

23-Jul-2021 By Danielle Masterson

Supplement sales jumped during the pandemic, but foot traffic across all retail sectors dropped -- including GNC and the Vitamin Shoppe. Will physical stores disappear or are these retailers on the road to recovery? To find out, we spoke with Ethan Chernofsky,...

Ghost lands deal with The Vitamin Shoppe

01-Jul-2021 By Danielle Masterson

The Vitamin Shoppe has announced a national retail partnership with the disruptive sports nutrition brand.

CPG Strategist: “The future is bright for GNC, The Vitamin Shoppe”

24-Jun-2021 By Danielle Masterson

With the pandemic all but behind us, it’s clear that most retailers won’t be able to rely on their old strategies and business models as we enter the next phase. So what can we expect?

Black female-owned brand teams up with The Vitamin Shoppe

24-Jun-2021 By Danielle Masterson

Body Complete Rx (BCRX) recently announced the launch of its plant-based, vegan weight management supplements at The Vitamin Shoppe.

The Vitamin Shoppe inks deal with CTRL as gaming goes mainstream

04-Mar-2021 By Danielle Masterson

The meal replacement startup that gained a cult following among gamers will now be featured in more than 750 stores.

Business Leaders Forum: The changing supplement consumer & the shift to e-commerce

28-Jan-2021 By Stephen Daniells

New users of dietary supplements – and increased usage among established consumers – are predicted to stay with the category after the pandemic subsides, according to industry CEOs.

The Vitamin Shoppe promotes Day Gooch to quality, commercialization role

18-Jan-2021 By Danielle Masterson

The Vitamin Shoppe recently appointed Day Gooch as VP, Quality and Commercialization. His main focus will be on building the private brands business and accelerating growth within that division.

The Vitamin Shoppe and WW kick off new year with partnership

07-Jan-2021 By Danielle Masterson

The Vitamin Shoppe and WW International, Inc. (formerly Weight Watchers International, Inc.) are joining forces in the name of health.

The Vitamin Shoppe expands private brand portfolio with new CBD hemp brands

17-Nov-2020 By Danielle Masterson

The Vitamin Shoppe launched its first proprietary CBD hemp extract products under its Full Spectrum plnt and Broad Spectrum Vthrive The Vitamin Shoppe Brands, marking the retailer’s continued expansion of its private brands portfolio in the CBD category....

The Vitamin Shoppe introduces CBD HQ

18-Aug-2020 By Danielle Masterson

After first debuting CBD products in 2019, The Vitamin Shoppe has announced the launch of its new CBD HQ in-store and online concept.

The Vitamin Shoppe introduces vendor incubation program called Launchpad

31-Jul-2018 By Adi Menayang

Nutritional product retailer The Vitamin Shoppe announced the launch of a new incubation program called Launchpad. It is currently accepting submissions.

The Vitamin Shoppe refreshes online shopping experience pushing personalization

12-Jul-2018 By Mary Ellen Shoup

The Vitamin Shoppe, which has struggled with declining sales from its brick and mortar business, continues to place more focus on its digital business, working with e-commerce solutions provider GroupBy to optimize and personalize its online shopping...