Personalized Nutrition

New personalized vitamin firm aims at simpler, safer formulas

17-Mar-2020 By Hank Schultz

A pair of practicing physicians have founded Vous Vitamin, a personalized multivitamin brand that promises to steer customers toward efficacious dosages of nutrients and avoid what they believe to be dangerous overdose possibilities.

Innovations in delivery systems

Tespo, Güdpod take different tacks to connect to end users

20-Feb-2020 By Hank Schultz

Two innovators of delivery systems based on table top devices are moving in different directions in their quest to connect to consumers. Tespo is harnessing data in a drive to become more connected with end users at home, while Güdpod is focusing on where...

ChromaDex-Nestlé deal expands with launch of Tru Niagen supplement on Persona platform

14-Feb-2020 By Hank Schultz

ChromaDex has expanded its partnership with Nestlé with the launch of a Tru Niagen supplement through the Persona personalized nutrition platform.

GNC introduces ‘wellness coach’ in new ad campaign

27-Jan-2020 By Danielle Masterson

After rolling out a personalized vitamin pack subscription service last October, the latest ad campaign by GNC proves they are still on their personalized health kick.

Baze gets FDA nod for blood test device

27-Jan-2020 By Hank Schultz

Personalized nutrition company Baze says it has received FDA approval of its at home blood test kit that measures nutrient levels.

NIU’s Global Round-up: Personalized probiotic yogurt machine, BP supplement papers retracted, and more

13-Jan-2020 By Stephen Daniells

What’s happened across the Nutra-verse over the past seven days? Stay on top of things with our weekly round-up of key news from across the globe.

Nestlé Health Science acquires personalized medicine platform

08-Jan-2020 By Danielle Masterson

New year, new acquisitions. Nestlé Health Science is once again bolstering its presence in the personalized nutrition space by acquiring LivingMatrix.

Baze Marketplace pushes personalized nutrition from supplements to food

06-Jan-2020 By Elizabeth Crawford

As mounting consumer interest in personalized nutrition continues to drive consolidation in the supplement side of the segment, the evidence-based supplement subscription service Baze is expanding into food as a point of differentiation, and in doing...

'A leap forward': ANA proposes definition for Personalized Nutrition

23-Dec-2019 By Stephen Daniells

The recently formed American Nutrition Association has proposed a definition for “personalized nutrition”, which it says Is necessary for the acceptance, utilization, and expansion of the field.

Nutrition organizations merge to champion personalized nutrition

27-Nov-2019 By Stephen Daniells

The newly formed American Nutrition Association is aiming to close the “nutrition gap” in our culture and healthcare systems through the power of personalized nutrition. We caught up with the organization’s CEO to find out more.

DSM bridging personalized nutrition gaps with acquisition of digital platform

19-Nov-2019 By Hank Schultz

Dutch ingredients giant Royal DSM has acquired AVA, a Boston-based company that offers a digital personalized nutrition platform.

Editor's Spotlight

More data fueling explosion of personalized nutrition

13-Nov-2019 By Hank Schultz

Additional data will continue to fuel the growth of personalized nutrition, participants in a panel discussion said.

Editor's Spotlight

Personalized nutrition honing in on cost/benefit analysis for endpoints, data collection, expert says

06-Nov-2019 By Hank Schultz

Personalized nutrition is closing in on actionable endpoints that will help companies cost effectively help consumers take control of their personal health, an expert says.

XpresSpa, Persona team up to tap into travel segment

01-Nov-2019 By Danielle Masterson

XpresSpa announced they will offer Persona’s vitamin packs in their domestic airport locations.

Company offers personalized probiotics based on DNA microbiome testing

31-Oct-2019 By Hank Schultz

A new company is claiming to offer ‘precision’ probiotics to consumers based on DNA testing of their individual microbiomes.

GNC rolls out personalized vitamin pack subscription service

17-Oct-2019 By Stephen Daniells

Called GNC4U, the new monthly subscription service from GNC is based on recommendations gleamed from individual health needs, lifestyle goals, and DNA analysis.

Personalized nutrition has taken giant steps in seven years, observer says

16-Oct-2019 By Hank Schultz

True personalized nutrition and health care was a promise seven years ago. Now it’s a reality, and is moving into the implementation phase, an observer says.

From the editor's desk

Matching performance to promises holds key to personalized nutrition success

16-Oct-2019 By Hank Schultz

The personalized nutrition revolution holds huge potential for the dietary supplement industry. But matching promises to performance will be the key to keeping that goose alive until it can deliver the golden eggs.

Personalized nutrition: Who’s driving M&A activity in the category?

15-Oct-2019 By Stephen Daniells

We’re already seeing consolidation in the personalized nutrition space, with Nestlé Health Science and DSM just two of the multinationals putting their money into the category.

NIU’s Global Round-up: Bayer Consumer Health opens 1st R&D center in China, Baze expands in Europe, and more

14-Oct-2019 By Stephen Daniells

What's happened this week around the Nutra-Verse? Stay on top of things with our weekly round-up of key news from across the globe.

Wellmetrix and DSM announce partnership to deliver comprehensive platform for personalized nutrition

10-Oct-2019 By Danielle Masterson

Personal health testing developer Wellmetrix and ingredient suppler Royal DSM announced a research collaboration to explore a diagnostic platform for personalized nutrition.

NIU’s Global Round-up: CBD in Latin America, sports nutrition influencers, and more

23-Sep-2019 By Stephen Daniells

What's happened this week around the Nutra-Verse? Stay on top of things with our weekly round-up of key news from across the globe.

Nature’s Way leads $6 million Series A round for personalized nutrition company Baze

13-Aug-2019 By Adi Menayang

Legacy supplement brand Nature’s Way is betting on the personalized nutrition space with an investment in Baze, a personalized nutrition start-up.

Making the case for personalized nutrition

University of Minnesota study sheds more light on how similar foods have different effects on different people

26-Jul-2019 By Adi Menayang

Evidence is mounting suggesting that the bacteria in our guts respond differently to foods, even though they have similar nutritional content.

Critics say interpersonal variation not given enough weight in new study

09-Jul-2019 By Adi Menayang

Disagreements about the methodologies and interpretation of results of a new systematic review on supplements, diets, and cardiovascular health focused on questions of interpersonal variation.

Jet.com first US partner for UK personalized nutrition company Spoon Guru

06-Jun-2019 By Adi Menayang

British company Spoon Guru, which uses artificial intelligence to help retailers offer consumers a personalized nutrition shopping experience, has announced Walmart-owned Jet.com as its first US partner.

DSM partners with personalized supplement ‘gel pack’ company Panaceutics

23-Apr-2019 By Adi Menayang

Chemicals giant DSM has partnered with Panaceutics, which makes personalized nutritional gels and purees to compete against the personalized packs of pills that dominate supplement subscription services.

Canadian supplement maker AOR launches ‘retail-ready’ DNA test kit

20-Mar-2019 By Adi Menayang

Calgary-based Advanced Orthomolecular Research (AOR), a dietary supplement company, is jumping into the personalized nutrition space with the launch of its MyBlueprint DNA test kit.

People on the move: Güdpod, Vitamin Shoppe, Chemi Nutra, and more

14-Mar-2019 By Adi Menayang

From a new CEO for Güdpod to a sports nutrition expert for Persona Nutrition, here’s a list of notable new hires in the dietary supplement industry from the past few months.

MIT researchers develop blowfish-inspired smart pill to survive hostile GI conditions

31-Jan-2019 By Adi Menayang

A jelly-like pill developed by MIT researchers may bring us a step closer to uncovering the remaining mysteries of the human digestive system.

Editor's Spotlight

Pills no more: Rootine turns packets of pellets into hyper-personalized multivitamins

30-Jan-2019 By Adi Menayang

With single-serve multivitamin sachets filled with colorful pellets fortified with nutrients, start-up Rootine wants to revolutionize the multivitamin and personalized nutrition space.

Metagenics CEO hopes new center will be model for personalized care

30-Jan-2019 By Adi Menayang

Metagenics’ new Personalized Lifestyle Medicine Center will offer outpatient services as well as research the correlations between genes, the microbiome, diet, and blood markers to develop therapeutic personalized nutrition programs.

Personalized nutrition specialist Spoon Guru gets ready for US market expansion

15-Jan-2019 By Adi Menayang

Spoon Guru, a UK food tech start-up, believes it can improve the grocery shopping experience of many US shoppers that have dietary restrictions.

Genetics, supplementation, and sports: What do we know so far?

03-Jan-2019 By Adi Menayang

There’s a lot of misuse of science when it comes to marketing personalized nutrition for athletic performance, according to one leading researcher in the field.

Personalized nutrition company Persona opens portal for health care practitioners

13-Dec-2018 By Adi Menayang

Personalized supplement subscription company Persona taps the health care practitioner channel with the launch of its new Vitamin Packs Pro.

More investor money flows into supplement personalization company Persona

05-Dec-2018 By Adi Menayang

Private investment company Emil Capital led a Series A1 round for personalized nutrition start-up Persona, closing up the latest funding round with an undisclosed sum.

Editor's Spotlight: Q&A with Persona’s CEO and founder Jason Brown

Persona CEO: ‘Chase the shiny new technology that has a big price tag – that’s not always the best solution’

17-Oct-2018 By Adi Menayang

Is a lifestyle questionnaire ‘personal’ enough for personalized nutrition? Persona’s founder and CEO Jason Brown talks about growing a business in the personalized nutrition space

Personalized nutrition in the spotlight

Food selfies and data: Nutrino wants to make personalized nutrition easier for users

26-Sep-2018 By Adi Menayang

A mathematician and an engineer bootstrapped a nutrition-tech company about seven years ago. Their goal was to create a platform that documents the diverse ways human bodies extract nutrition from food.

Lux Research: 'It's paramount that microbiome data is used for personalized nutrition'

06-Aug-2018 By Adi Menayang

A new market research report explores how the personalized nutrition space can elevate itself beyond “just recommending diets” and become an integral part of preventive health care.