Launch Pad

February Launch Pad

29-Feb-2024 By Danielle Masterson

The month of February encourages a smile with a dentaceutical and a happy mood chew, while Nutrafol goes skin deep, and EyePromise taps the brain health market.

Relaxation, women’s health, joint health and a few new sports nutrition products round out this month’s new product launches, with many targeting multiple solutions to add on perceived value for budget-conscious consumers.

Beauty & Brains: November Launch Pad

30-Nov-2023 By Danielle Masterson

Ingredients for cognitive health and beauty lead the way.

October Launch Pad

30-Oct-2023 By Danielle Masterson

The month is wrapping up with new products for expecting moms, fitness enthusiasts and even a couple new SKUs for pets.

September Launch Pad

28-Sep-2023 By Danielle Masterson

It's all about convenience: Gummies, chews and stick packs lead the way as consumers expect brands to offer innovative ways to save them time and effort.

August Launch Pad

31-Aug-2023 By Danielle Masterson

This month is experiencing a probiotic takeover, along with products for hydration and skin health.

July Launch Pad

28-Jul-2023 By Danielle Masterson

This month features all the ingredients for summer—sun protection, hydration, and even something to keep the pups energized.

June Launch Pad

27-Jun-2023 By Danielle Masterson

The first month of summer is jam-packed with launches, with a range of new offerings in sports nutrition, hydration and sleep support. As brands try to standout out in the crowd, we're noticing a lot interesting flavor profiles starting to emerge....

May Launch Pad

30-May-2023 By Danielle Masterson

This month’s launches are packed with branded ingredients aimed largely at brain health, along with energy for athletic performance and a couple metabolic support products for good measure.

April Launch Pad

27-Apr-2023 By Danielle Masterson

It may be April, but spring awakening is far from sight. Based on new launches, hibernation mode is still in full effect. From magnesium to ashwagandha to the Crocus sativus flower, this month has all the ingredients for sleep and relaxation.

March Launch Pad: Gummy takeover

30-Mar-2023 By Danielle Masterson

The gummy format dominated the month of March. Whether it’s mushroom blends, CBD or even fish oil, this month’s offerings provide a gummy for every needstate.

February Launch Pad

27-Feb-2023 By Danielle Masterson

While products for women took the lion’s share of new launches this month, there’s something for everyone—even canines and felines.

January Launch Pad: Chill mode activated

31-Jan-2023 By Danielle Masterson

Sleep and relaxation remain in high demand; and despite the lack of progress for CBD in Washington, brands are continuing to churn out product.

Winter Launch Pad

01-Dec-2022 By Danielle Masterson

Whether it’s via amino acids, bee propolis or CBD, products that promote energy are sleighing this season.

October Launch Pad

27-Oct-2022 By Danielle Masterson

Know your ABCs: Algae, bee propolis and CBD are a few standout ingredients that are out in full force this Fall.

September Launch Pad

29-Sep-2022 By Danielle Masterson

From gut-brain axis to heart health to hydration, there's a new product suited for a variety of lifestyles this fall.

July Launch Pad: Hydration leads the way

28-Jul-2022 By Danielle Masterson

The rise in products offering a hydration boost demonstrates consumers want beverages that deliver taste and functionality.

June Launch Pad

30-Jun-2022 By Danielle Masterson

Sleep, sexual wellness and hydration were key ingredients in this month's new product launches.

May Launch Pad: Women and gummies dominate lineup

26-May-2022 By Danielle Masterson

May is women's health month and there was no shortage of new products geared toward females. Gummies were also prominent, plus a hint of nostalgia in the form of ooze.

April Launch Pad: Kids, stress-management in focus

26-Apr-2022 By Danielle Masterson

This month's new offerings address a variety of needs specifically for kids, including a new hydration pouch, probiotics for dental health and protein for growing bodies. For the adults, April was all about stress management, with ingredients like...

March Launch Pad: Mushrooms dominate ingredients lists, sleep remains top focus

31-Mar-2022 By Danielle Masterson

This month's new products prove that two wellness trends we saw in 2021 are still here and leading the lineup.

February Launch Pad: Energy in focus

07-Feb-2022 By Danielle Masterson

This month energy is on trend, with brands debuting a wider variety of ingredients and natural caffeine.

December Launch Pad: Mushrooms meet the moment

02-Dec-2021 By Danielle Masterson

Step aside mistletoe and poinsettias. This December it's time to deck the halls with flocks of fungi.

October Launch Pad

21-Oct-2021 By Danielle Masterson

This month has a variety of offerings for all ages, from probiotics for the tiniest guts to a formulation for menopausal support.

September Launch Pad

30-Sep-2021 By Danielle Masterson

This month presented a variety of offerings, from women’s health to sleep for pets and even a pre-workout mint for busy gym goers.

August Launch Pad: The latest releases revealed

31-Aug-2021 By Danielle Masterson

As we head into Fall, immunity is in focus. Expect the season to bring in adaptogenic mushroom extracts, probiotics and a few ayurvedic ingredients for good measure.

July Launch Pad: New products bursting on the scene

29-Jul-2021 By Danielle Masterson

July is overlfowing with new launches—whether it's carotenoids for skin health, omegas for joint support or delta-8 for relaxation, this month caters to a variety of lifestyles.

New product roundup: Functional gummies, CBN tinctures, liquid cinnamon & more

29-Jun-2021 By Danielle Masterson

In perhaps a sign of the season, June is awash with products catering to relaxation and a healthy dose of beauty from within.

Launch Pad: May says bye to immune support and hello to hydration, healthy skin and energy

27-May-2021 By Danielle Masterson

The month of May generated an assortment of ingredients and formats, from protein bars that add inches to Ayurvedic-inspired coffee.

April new product roundup

27-Apr-2021 By Danielle Masterson

Spray delivery systems, CBN, and the sleep category lead this month's wellness wave.

March Launch Pad: Superfoods and women's health dominate

30-Mar-2021 By Danielle Masterson

From respiratory support to superfoods, oral health to UTI defense, March showed up and showed out with supplements for just about anything the year throws at you.

February Launch Pad: Immunity, hydration and beauty from within in focus

23-Feb-2021 By Danielle Masterson

From an electrolyte formula for dogs to a nutritional drink with nostalgic childhood vibes, February launches are a mixed bag of beverages, powders, chews...and even chocolate.

January Launch Pad: Babies, women, pets in focus

26-Jan-2021 By Danielle Masterson

It may be a new year, but immunity is still the name of the game. From functional beverages to powders, we’re seeing immunity run the gamut in January launches. The month also welcomed some unexpected formats and even something for the fur babies.

November Launch Pad: Bloating, hormones and Brotein, oh my

30-Nov-2020 By Danielle Masterson

Whether you are dealing with bloat from all the takeout, desire six-pack abs like ‘The Situation’ or hormones have your libido down, November has many new offerings for whatever life throws your way.

Kid-centric products dominate October

29-Oct-2020 By Danielle Masterson

While immune support products have been on trend during the entire pandemic, developers have shifted their focus to children. Immune-supporting ingredients like elderberry and zinc lead the way, along with probiotics, multis, and even a magnesium supplement...