Gaming

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The second wave of esports supplementation

By Danielle Masterson

Gamers are looking to the health and wellness industry to give them an edge on their competition. We sat down with two experts to see what gamers are into and what brands should consider when formulating for this developing industry.

Researcher makes case for creatine as nootropic

Researcher makes case for creatine as nootropic

By Danielle Masterson

The International Society of Sports Nutrition (ISSN) featured a variety of presentations to promote the science and application of evidence-based sports nutrition and supplementation, including a non-so-well-known application of creatine.

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Esports supplement shows notable brain health benefits

By Nikki Hancocks

An industry-funded study reveals use of a brain health supplement prior to egaming may enhance some measures of memory, reaction time, reasoning, and concentration within 15 minutes of ingestion.

Image courtesy of Nature's Bounty

Nature's Bounty enters esports market

By Danielle Masterson

The flagship brand of The Bountiful Company has unleashed three new products as it forays into the esports and brain health markets.

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Rise in targeted supplements for gamers as more eyes shift to esports

By Danielle Masterson

Once looked at as a hobby at best, esports is now a competitive landscape on track to surpass $1 billion in revenue for the first time this year. And according to Newzoo, it won’t stop there. The market intelligence company projects esports will hit $1.8...

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Pharmactive launches AffronEYE for esports, gamers

By Stephen Daniells

Spain-based Pharmactive Biotech Products has launched a proprietary saffron ingredient called affronEYE to potentially address the negative impacts of blue-light exposure.

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