Gaming

Esports industry experts explore the evolving market of gaming nutrition

30-Jun-2023 By Olivia Haslam

In a panel discussion hosted by NutraIngredients yesterday (June 29), industry experts delved into the unique needs and preferences of esports athletes and the evolving consumer demographics within the category.

Vitafoods 2023 Highlights: The Active Consumer

16-May-2023 By Olivia Haslam

Companies at Vitafoods 2023 saw active consumers as a key target demographic, with exhibitors presenting innovative concepts targeting a wide range of consumers leading active lifestyles.

Finding opportunity for dietary supplements in esports

09-May-2023 By Danielle Masterson

Esport expert Jason Chung said the opportunity is there—but the story isn't.

Study explores effects of microalgae extract and guarana in esports players

24-Apr-2023 By Asia Sherman

Competitive gamers who consume a complex of microalgae and guarana extracts prior to online play may experience improved reaction times, cognitive function and performance.

Meet the ‘smart gaming nutrition’ start-up feeding newbies and eSports pros

22-Mar-2023 By Flora Southey

From milkshakes to energy bites, gummies and ‘functional sprays’, German start-up Just Legends has gamers’ specific nutritional needs covered, CEO and co-founder Ole Schaumberg tells FoodNavigator.

Advanced.gg CMO: Nutrition 21 did something with nooLVL that no one else was doing before them

22-Nov-2022 By Stephen Daniells

Branded ingredients hoping to capitalize on the booming esports category need to do more studies in gaming populations, with studies targeting specific gaming outcomes a real opportunity, says the CMO of Advanced.gg.

Pro esports organization taps Thorne HealthTech as official partner

11-Oct-2022 By Danielle Masterson

The collaboration will leverage the new partnership in many ways, with the main goal of introducing gamers to a healthy lifestyle with science-driven products that support enhanced performance.

The second wave of esports supplementation

22-Sep-2022 By Danielle Masterson

Gamers are looking to the health and wellness industry to give them an edge on their competition. We sat down with two experts to see what gamers are into and what brands should consider when formulating for this developing industry.

Researcher makes case for creatine as nootropic

20-Jul-2022 By Danielle Masterson

The International Society of Sports Nutrition (ISSN) featured a variety of presentations to promote the science and application of evidence-based sports nutrition and supplementation, including a non-so-well-known application of creatine.

RCT supports efficacy of multi-ingredient nootropic for cognitive boost for gamers

16-May-2022 By Stephen Daniells

A combination of nootropics may boost multiple cognitive performance measures without raising heart rates in healthy young adults, says a new study that supports the formulation for gaming and sports nutrition.

Tapping into the esports market by unmasking the gamer

12-May-2022 By Danielle Masterson

During the recent webinar, Maximizing esports success: Meeting gamer demand, esports experts broke down how to market to gamers in an effective way.

FaZe Clan and GHOST join forces, take gaming to next level

10-May-2022 By Danielle Masterson

The duo is building a community-driven space where a culture can thrive—a move they say represents the evolution of gaming.

How baby boomers are shaping the gaming segment

21-Apr-2022 By Danielle Masterson

Esports players retire extremely young compared to traditional athletes. But for older generations who missed the gaming craze, it’s game on.

Esports nutrition among gamers becoming more standard

19-Apr-2022 By Danielle Masterson

This year’s Sports Nutrition Summit brought in experts that provided the insights needed to earn the respect of gamers, especially when it comes to authenticity, health and wellness.

Webinar examines how to maximize esports success

11-Apr-2022 By Danielle Masterson

The panel discussion will delve into the latest trends in gaming and how to authentically tap into the community.

Influx of gaming supplements continues into booming esports market

31-Mar-2022 By Asia Sherman

With millions in prize money and sponsorships on the line in an increasingly competitive arena, gamers known as esports athletes are adopting training regimens to combat the physical and mental toll of prolonged sedentary screen time.

What really matters to the esports community?

16-Nov-2021 By Danielle Masterson

Skinz.gg weighs in on how they stay authentic to gamers and the key areas that impact performance.

Esports supplement shows notable brain health benefits

26-Oct-2021 By Nikki Hancocks

An industry-funded study reveals use of a brain health supplement prior to egaming may enhance some measures of memory, reaction time, reasoning, and concentration within 15 minutes of ingestion.

Ghost lands deal with The Vitamin Shoppe

01-Jul-2021 By Danielle Masterson

The Vitamin Shoppe has announced a national retail partnership with the disruptive sports nutrition brand.

Uni graduates launch nootropic supplements for health-focused gamers

07-Jun-2021 By Nikki Hancocks

Two young esports enthusiasts have launched an all-natural nootropic supplements brand for competitive gamers after graduating from university just as the pandemic lockdown and recession hit.

Nature's Bounty enters esports market

11-May-2021 By Danielle Masterson

The flagship brand of The Bountiful Company has unleashed three new products as it forays into the esports and brain health markets.

Rise in targeted supplements for gamers as more eyes shift to esports

16-Feb-2021 By Danielle Masterson

Once looked at as a hobby at best, esports is now a competitive landscape on track to surpass $1 billion in revenue for the first time this year. And according to Newzoo, it won’t stop there. The market intelligence company projects esports will hit $1.8...

Pharmactive launches AffronEYE for esports, gamers

21-Jul-2020 By Stephen Daniells

Spain-based Pharmactive Biotech Products has launched a proprietary saffron ingredient called affronEYE to potentially address the negative impacts of blue-light exposure.