Getty | Pinkypills

Probiotics and immunity: Tips to maximise the online opportunity

By Nikki Hancocks

Probiotic products for immune health are enjoying a surge in online searches – with some brands enjoying a 500% boost, but what can businesses do to turn interest into commercial success? Lumina Intelligence’ online marketing expert reveals her top tips...

According to Zenwise Health's CEO and founder, AJ Patel, the company's enzyme supplement is the most popular.

Zenwise Health founder: ‘E-commerce lets us be nimble’

By Adi Menayang

The Florida-headquartered supplement brand Zenwise Health has had triple-digit growth in revenue year-over-year continuously since it started in 2014. Founder AJ Patel attributed this to the nimbleness of being an online-only brand.


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