Consumer Behavior

Lumina Intelligence insights: What works in the world of biotics?

19-Feb-2024 By Olivia Haslam

The biotics industry is undergoing a transformation, largely directed by customer reviews, proprietary and generic ingredients, synbiotics, and personalisation, according to ecommerce insights service Lumina Intelligence.

Growing consumer pressures driving sustainability in the nutrition industry

26-Jun-2023 By Olivia Haslam

Consumer and legislative pressures, and scarcity of ingredients will be the three main drivers for nutraceutical companies to become more sustainable, according to Monique van der Vijve, innovation manager at Solidaridad, the global sustainability organisation....

Brands ignoring consumer emotion 'missing a trick'

26-Apr-2023 By Olivia Haslam

Gut health industry experts suggest the industry is “missing a trick” during a webinar hosted by Food Ingredients (FI) Global, as they point out purchase decisions are based on emotion, not scientific research.

Lubrizol taps social listening to inform consumer-led ‘Nutra 2.0’ strategy

03-Apr-2023 By Danielle Masterson

The findings revealed that in order to meet today’s demand, manufacturers have to appeal to both the logical and the emotional sides of consumer consciousness.

Safety assurances, 'green' bona fides moving up list of consumers' concerns, survey finds

28-Feb-2022 By Danielle Masterson

The report highlights the demand for convenience, the return to a new brick-and-mortar shopping experience, and the importance of getting and staying healthy.

CHPA debuts consumer resource for understanding supplement labels

20-Jan-2022 By Hank Schultz

The Consumer Healthcare Products Association has made available an online informational tool for consumers that will help them decipher the Supplement Facts panels on product labels. It’s part of CHPA’s move to raise its profile in the dietary supplements...

Supplements now a health category of its own, according to analysis of searches on health websites

07-Dec-2021 By Hank Schultz

A recent survey by a native advertising firm shows that dietary supplements as a category has broken into the top health topic searches in 2021.

Catching consumer’s attention: The art of packaging design

27-Sep-2021 By Danielle Masterson

Packaging is often the first interaction that shoppers have with a product and most consumers agree it plays a major role in their purchasing decisions.