Active Nutrition

GettyImages | LordHenriVoton

Challenging the vilification of ultra-processed foods

By Olivia Haslam

The co-founder of Huel has taken issue with the current rhetoric that all ultra-processed foods (UPFs) are ‘bad’ saying this is an argument based on oversimplification and privilege.

Getty images / simonkr

Postmenopausal women work out too

By Danielle Masterson

Gone are the days of scaled down, pink bottles featuring thin 20-something women. Marketers are beginning to be more inclusive by offering packaging and products that represent reality: athletes of all shapes and sizes—and ages too.

Vitafoods Insights - The Active Consumer

Vitafoods 2023 Highlights: The Active Consumer

By Olivia Haslam

Companies at Vitafoods 2023 saw active consumers as a key target demographic, with exhibitors presenting innovative concepts targeting a wide range of consumers leading active lifestyles.

The AIVIA active nutrition line includes Plant and Whey Protein Powders. Pic: Nature's Sunshine

Nature's Sunshine launches new active nutrition line, AIVIA

By Jim Cornall

Nature's Sunshine Products, a natural health and wellness company of herbal and nutritional products, has launched AIVIA, a new line of nutrition products designed to support fitness and weight management goals.

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All