Walmart

NOW calls out ‘significant failings’ in astaxanthin supplement quality

21-Aug-2023 By Stephen Daniells

Sixty-four percent of lesser-known brands of Astaxanthin supplements sold on Amazon.com and Walmart.com failed potency tests, according to new data from NOW’s award-winning testing program.

Walmart’s motion to dismiss denied: Fish oil suit remains on the docket

17-Aug-2023 By Asia Sherman

The class action lawsuit alleging that Walmart’s Spring Valley 1000 mg Fish Oil supplement is instead falsely labeled fish waste processed using industrial solvents and ethanol is moving forward.

Nordic Naturals expands retail footprint with Walmart partnership

22-May-2023

Nordic Naturals has partnered with 2,500 Walmart stores to bring the company’s omega-3 supplements to a significantly larger audience.

NOW releases ‘abysmal’ results in bromelain testing, announces plans to ramp up testing

21-Mar-2023 By Danielle Masterson

The natural products manufacturer continues into its 6th year of testing unfamiliar brands found on Amazon, with new results showing the problem may not be getting better.

‘Warning letter geek’ decodes marketing compliance

17-Nov-2022 By Danielle Masterson

Asa Waldstein is principal of the Supplement Advisory Group and the man behind 'Warning Letter Wednesdays.' His bread and butter is educating companies about the dos and don'ts of marketing.

Tru Niagen product launches in 3,800 Walmart stores

10-Jun-2021 By Emily Jarecki

ChromaDex’s Tru Niagen consumer product has launched in 3,800 Walmart stores, with a new lower dose format also being rolled out.

GNC and Walmart strike exclusive deal

07-Jun-2021 By Danielle Masterson

Starting this month, GNC will expand its presence by offering a selection of essential everyday vitamins, merchandised in several different formats, at Walmart and Walmart.com.

ChromaDex announces Tru Niagen to be available in 3,000 Walmart stores

10-Mar-2021 By Stephen Daniells

ChromaDex has announced its first major retailer deal for its NAD+ booster Tru Niagen, with the product set to be available in 3,000 Walmart stores across the U.S. beginning in June 2021.

Nutrabolt sees strong bounce backs in the mass and digital channels, but uncertainty around specialty continues

17-Jun-2020 By Stephen Daniells

Texas-based Nutrabolt, which owns the Cellucor C4 and Xtend brands, is seeing strong bounce back in multiple channels, and is making investments to evolve with changing consumer channels.