Vitamin Shoppe

Sharon Leite leaves Vitamin Shoppe after 4.5 years as CEO

05-Jan-2023 By Stephen Daniells

The Vitamin Shoppe will be announcing a new CEO as Sharon Leite announced she is leaving the retailer after four-plus years at the helm.

District court ruling reaffirms precedence of federal law on structure/function claims

08-Apr-2022 By Hank Schultz

A Massachusetts judge has shot down a lawsuit against Vitamin Shoppe on the basis that federal law on structure/function claims take precedence. The ruling was lauded by supplement industry stakeholders.

Lessons from NutraIngredients-USA's Business Leaders Forum

02-Feb-2022 By Stephen Daniells

Ongoing category growth, evolving immunity positioning, reacting to social media, and the long-tail of supply chain issues were just some of the take-aways from our recent Business Leaders Forum, which brought together the CEOs of Pharmavite, NOW, and...

The Vitamin Shoppe to expand store fleet with franchising program

03-Jun-2021 By Danielle Masterson

The new growth strategy makes ownership possible in as little as six weeks

Vitamin Shoppe COO: ‘Immunity is strong but demand for foundational health, sleep, & stress products is growing’

17-Aug-2020 By Stephen Daniells

While sales of immunity health products have been strong for most of 2020, consumer interest in other categories is also surging, from sleep and stress management to a resurgence in sports nutrition, says the COO of The Vitamin Shoppe.

UFC fighter loses court case over tainted multivitamin

23-Jun-2020 By Danielle Masterson

UFC fighter Lyman Good claims his multi-vitamin was adulterated with an illegal steroid, causing him to fail a drug test, but according to a judge, he failed to make his case.

Riots rock nutrition stores across the country

03-Jun-2020 By Danielle Masterson

From big-box to mom-and-pop stores, already struggling businesses now face yet another setback.

The Vitamin Shoppe launches sports nutrition brand from John "Jocko" Willink

10-Feb-2020 By Danielle Masterson

Jocko Fuel proteins, supplements, and drinks are available in over 690 locations of The Vitamin Shoppe and online.

Austria’s Women’s Best enters Vitamin Shoppe nationally

05-Feb-2020 By Stephen Daniells

The Vitamin Shoppe has announced an exclusive US retail deal with Women’s Best, a digitally-savvy sports nutrition brand for women from Austria that has a huge social media presence.

In support of Vitamin Angels, The Vitamin Shoppe kicks off holiday campaign to save lives

03-Dec-2019 By Danielle Masterson

The charity aims to create a healthier world by providing vitamins to mothers and children under five at risk of malnutrition — reducing preventable illness, blindness, and death.

Vitamin Shoppe debuts new store concept, integrating technology, personalization

14-Oct-2019 By Danielle Masterson

Vitamin Shoppe recently unveiled a new store concept with the hope to boost sagging revenues by engaging consumers with technology-driven personalization.

Vitamin Shoppe shares drop after competing bid falls through

26-Sep-2019 By Danielle Masterson

Earlier this month we reported that Vitamin Shoppe got a competing bid - but now that new player has dropped out of the bidding game.

Vitamin Shoppe gets competing bid

10-Sep-2019 By Danielle Masterson

A new player has entered into Vitamin Shoppe negotiations.

People on the move: NutriScience Innovations, Vitamin Shoppe, and more

18-Jan-2019 By Adi Menayang

A new chief technology officer for Vitamin Shoppe to a new marketing executive for personalized nutrition company Persona, here’s a round-up of people on the move in the industry:

Vitamin Shoppe continues aggressive push into the keto market

04-Jan-2019 By Adi Menayang

The Vitamin Shoppe continues to stake its claim in the keto market, this time by announcing a National Keto Day.

Vitamin Shoppe back in the black in Q2, backed by nearly 40% increase in e-commerce sales

10-Aug-2018 By Adi Menayang

Improvements in financial performance is a sign that its “strategy is directionally correct,” said Vitamin Shoppe president and interim-CEO Alexander Smith during the company’s Q2 earnings call this week.

Are online supplement subscriptions the industry’s future? Mintel says model is poised for growth

25-May-2018 By Adi Menayang

When it comes to online shopping, dietary supplements join the likes of personal care products like razors and oral care, where consumers are more likely to hit ‘subscribe,’ according to an analyst from market research firm Mintel.

Redcon1's nationwide Vitamin Shoppe distribution hints at shifting sports nutrition strategy for the retailer

22-May-2018 By Adi Menayang

To Redcon1's CEO and founder, the newly-inked nationwide distribution deal with legacy retailer Vitamin Shoppe is a testament to his brand, and an indicator of change for the retailer.

Vitamin Shoppe’s Q4: ‘Margins are not yet where we want them to be,’ says outgoing CEO

28-Feb-2018 By Adi Menayang

The Vitamin Shoppe executives reported a decline in total sales and retail store sales, but a two-digit increase in its digital sales.

The Vitamin Shoppe increases efforts in omnichannel sales with in-store subscription enrollment

07-Dec-2017 By Adi Menayang

In an effort to gain more out of its new online subscription service, The Vitamin Shoppe has announced a partnership with platform provider OrderGroove to increase customer enrolment points, and streamline data between brick-and-mortar and online channels.

Goodgut builds science to support efficacy as products go national

21-Nov-2017 By Stephen Daniells

With new science to support its effects and national distribution in retailers such as Vitamin Shoppe and Walgreens, more and more consumers are purchasing Greenteaspoon’s Goodgut product, says the company’s CEO.

Vitamin Shoppe takes $106 million writedown, reports massive loss

13-Nov-2017 By Hank Schultz

Increased competition in the sports nutrition space caused dietary supplements retailer Vitamin Shoppe to report its biggest loss since going public in 2009 and sent the share price reeling.

The Vitamin Shoppe opens digital business in China

03-Oct-2017 By Adi Menayang

Supplement retailer The Vitamin Shoppe has opened a digital platform in China, making the world’s most populated country its fifth new international market.

Experts dispute claim that innovation is lacking in sports nutrition

11-Aug-2017 By Hank Schultz

In the view of experts, the sports nutrition category continues to be a source of innovation, despite the view to the contrary relayed by the CEO of Vitamin Shoppe in a recent earnings call.

Canadian brand NU LIFE Therapeutics enters US market with The Vitamin Shoppe partnership

31-Jul-2017 By Adi Menayang

NU LIFE Therapeutics, a 50-year old Canadian brand, will enter the US market for the first time through an exclusive partnership with The Vitamin Shoppe.

Breadth of Vitamin Shoppe's Oregon settlement seen as troubling precedent

31-Mar-2017 By Hank Schultz

The agreement between Vitamin Shoppe and the Oregon Attorney General sets a bad precedent for industry in several ways, experts say.

Vitamin Shoppe & Dr Tieraona Low Dog partner for consumer & employee holistic health training

02-Mar-2017 By Adi Menayang

Vitamin Shoppe announced a new partnership with natural medicine expert Tieraona Low Dog, MD, to produce multimedia for its online shops, as well as design a training program for brick-and-mortar employees.

Vitamin Shoppe's revenues flatten as company pursues 'reinvention' strategy

02-Mar-2017 By Hank Schultz

Vitamin Shoppe reported comparable store sales declines and a big drop in its contract manufacturing arm as the company continues to work on controlling costs and launching a new store concept.

Vitamin Shoppe responds to domestic slowdown with overseas expansion

30-Jan-2017 By Hank Schultz

As part of its reinvention campaign, The Vitamin Shoppe is accelerating its overseas expansion and is rationalizing domestic distribution with a new facility in Arizona.

Vitamin Shoppe expands across LATAM

08-Dec-2016 By Stephen Daniells

Supplement retailer The Vitamin Shoppe has opened its first two franchise stores in Paraguay, and has also expanded its presence in Panama and Guatemala.

Vitamin Shoppe to revamp outlets as 'wellness' locations, restricts expansion plans

03-Nov-2016 By Hank Schultz

Vitamin Shoppe is embarking on a plan to revamp existing stores as ‘wellness locations’ with in-store beverage bars, sampling counters and the possible addition of perishable items. The plan also calls for a drastic slowdown in the pace of new store...

The Vitamin Shoppe appoints new COO

17-Jun-2016

Jason Reiser will join The Vitamin Shoppe as Chief Operating Officer starting on July 11, 2016.

The Vitamin Shoppe launches AppeFit supplement for weight management

13-May-2016 By Adi Menayang

The powder will be among the few weight management products out there using the relatively new Appethyl spinach-extract ingredient.

The Vitamin Shoppe joins UNPA as an Executive Member

20-Apr-2016 By Stephen Daniells

Citing a joint commitment to consumer trust, the Vitamin Shoppe has joined the United Natural Products Alliance (UNPA), an international association of forward-looking companies.

Slow pace of innovation hurts sales as Vitamin Shoppe battles industry headwinds, CEO says

05-Nov-2015 By Hank Schultz

The Vitamin Shoppe CEO Colin Watts said a slow pace of innovation in the supplements industry has hurt the company, which has relied on a rapid pace of new product launches to keep its shelves fresh. The company reported third quarter earnings that were...

Vitamin Shoppe pivots toward functional foods, personal care amid soft supplement sales

07-Aug-2015 By Hank Schultz

In a climate of soft dietary supplement sales Vitamin Shoppe endured what CEO Colin Watts called a “difficult quarter.” The company is embarking on a new course that will see it pivot more toward functional foods and personal care, he said.

Vitamin Shoppe enters into agreements with Oregon & Vermont AGs over BMPEA

08-May-2015 By Stephen Daniells

Vitamin Shoppe, Inc. today announced that the company has reached agreements with the Attorneys General of Oregon and Vermont regarding products that may contain BMPEA.

Integrated strategy helps Vitamin Shoppe power through soft patch

06-Aug-2014 By Hank Schultz

Vitamin Shoppe, Inc. posted increased sales in the second quarter of its 2014 fiscal year, in line with analysts’ expectations. The company fell slightly short of earnings expectations as the company dealt with softness that has affected the supplement...

Vitamin Shoppe: Next Step is our most ambitious private label launch to date

26-Feb-2014 By Stephen DANIELLS

Supplement retailer Vitamin Shoppe is continuing to expand its private label offerings having launched more than 60 private label products in 2013, and the latest – Next Step – is said to be its most ambitious launch to-date.

Vitamin Shoppe: ‘Private label is an important growth opportunity for us’

06-Nov-2013 By Stephen DANIELLS

Growth in private label and one of its recently launched MyTrition products already a top selling product, Vitamin Shoppe is planning more new product introductions by year end, said the company’s CEO.

Vitamin Shoppe: 'Mytrition range doing well and we’ll expand it later this year'

08-May-2013 By Stephen DANIELLS

Vitamin Shoppe’s ‘unique’ multipacks for men and women branded as Mytrition are doing ‘very well’ and current sales performance has led to plans for the retailer to expand the range from 6 to 10 SKUs, said the company’s CEO.

Vitamin Shoppe expands into Panama

26-Mar-2013 By Hank Schultz

Vitamin Shoppe Inc. continues its rapid expansion with the opening of its first international franchised Vitamin Shoppe store in Panama City. Vitamin Shoppe now has more than 600 retail locations across the United States, and recently expanded into Canada.

Vitamin Shoppe expands into Canada under Vitapath banner

15-Jan-2013 By Hank Schultz

The Vitamin Shoppe has announced its entry into the Canadian market, with the opening of two stores in the Toronto area. Under the Vitapath banner, the company said it plans to open stores across Canada.

FTC investigation clouds Vitamin Shoppe-Super Supplements deal

02-Jan-2013 By Hank Schultz

The planned acquisition of Super Supplements, a Seattle-based chain, by Vitamin Shoppe Inc. appears to be in question after the Federal Trade Commission’s decision to extend its investigation into the transaction past the planned Dec. 31 closing date.