Us

PromOat has technical as well as health benefits

Novel oat beta-glucan attracts big guns in US food market

By Elaine Watson

Some of the biggest names in the US food and drink industry are experimenting with samples of a heart- and gut-friendly oat beta glucan soluble fiber that could also help them slash fat levels and clean up product labels.

Mister: US population is not becoming 'over-nutrified'

FDA to publish new rules on how daily values are calculated

By Elaine Watson

The Food and Drug Administration (FDA) is hoping to publish new rules on how daily values on food labels are calculated this year, something that could have broad ramifications for the dietary supplements trade.

Want to Go Less? Frutarom has the answer...

Frutarom: Bladder control is huge untapped opportunity

By Elaine Watson

The market for supplements to tackle an overactive bladder could be huge, but would only realise its potential if firms invested more on educating consumers about a problem believed to affect 25m+ Americans, according to Frutarom.

Kiwi nutraceuticals target US

Kiwi nutraceuticals target US

By Mike Stones

New Zealand natural products companies are increasingly targeting the lucrative US nutrition market, estimated to have consumer sales of more than $101.8bn, according to the country’s NZ Trade and Enterprise organization.

American heart disease risk increases, reveals study

American heart disease risk increases, reveals study

By David Visick

The number of American adults considered 'low risk' for heart disease has fallen below 10 percent, according to a new study, which places the spotlight on the growing need to address the risk via nutrition.

Baobab fruit approved as food ingredient in US

Baobab fruit approved as food ingredient in US

By Rod Addy

Baobab fruit pulp has been given the green light of approval for use in some food and drink applications, with the US FDA signing off GRAS status for the vitamin C-rich ingredient.

Economic depression a stimulus for fresh business

Economic depression a stimulus for fresh business

The economic recession is biting across the globe, and bleeding casualties litter all industries, but now is not the time to cower. Those willing to spend may provoke a stimulation of their business that could set them up for years, if not decades, to...

Food supplements proving recession-proof

Food supplements proving recession-proof

The ongoing slide of global capitalism is decimating industries, but the food supplements industry is not one of them as fraught consumers turn to its potential low-cost, anti-medical, wellness promise.

Why food is the new oil

Why food is the new oil

“Food is a weapon – don’t waste it.” This message, which featured on a Second World War poster issued by the US Office of War Information in 1943, is a lesson from history we would do well to heed.

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All