Supplyside West

Purity-IQ launches new tool to authenticate mushroom products

Purity-IQ launches new tool to authenticate mushroom products

By Danielle Masterson

They're in coffee, skincare, various gummies and inescapable at SupplySide West. Mushrooms are popping up everywhere. While there is a lot of enthusiasm around mushrooms, there's also a good amount of skepticism. That's where Purity-IQ...

SkySail takes on heart health with plant sterols

SkySail takes on heart health with plant sterols

By Danielle Masterson

According to the CDC, heart disease costs the United States nearly $240 billion each year. This includes the cost of productivity loss, healthcare services and medicines. SkySail is one CPG brand that is hoping more Americans won't get to that point....

May Yamada-Lifton and Danelle Masterson at SupplySide West.

WIN launches pilot mentorship program

By Danielle Masterson

While many took to SupplySide West to debut new CPGs, Women In Nutraceuticals used the tradeshow as a launch pad for female leaders.

Susan Kleiner and Danielle Masterson at SupplySide West

Is the supplement industry finally giving women something to buy?

By Danielle Masterson

It’s no secret that the dietary supplement industry has missed out on major opportunities by ignoring female consumers. But are brands finally catching on? Who better to ask than Susan Kleiner, PhD, a true trailblazer and someone who has been advocating...

Wilson Lau and Danielle Masterson at SupplySide West.

Are gummies efficacious enough? Nuherbs gives us something to chew on

By Danielle Masterson

The gummy format continues to grow, with sales bringing in over $2.6 billion in the 52 weeks ending Sept 20th, according to data from SPINS. However, one of the challenges that comes with formulating gummies is fitting in an efficacious amount. However,...

UNPA’s Israelsen on AB 2098, FDA reorg and more

UNPA’s Israelsen on AB 2098, FDA reorg and more

By Danielle Masterson

We’ve seen a number of state bills prop up, especially out of California. In fact, at this time last year we were talking about AB 2098, a contentious bill that would have disciplined physicians for spreading misinformation about COVID. That bill was...

SupplySide West 2023: What’s happening off the show floor

SupplySide West 2023: What’s happening off the show floor

By Asia Sherman

In less than three weeks, the dietary supplement industry will converge on the Mandalay Bay Convention Center in Las Vegas for several days of natural ingredients networking on the SupplySide West trade show floor.

Microphyt taps esports category with microalgae

Microphyt taps esports category with microalgae

By Danielle Masterson

As gaming continues to integrate into pop culture, all eyes are on esports, including the dietary supplement industry. Microphyt, a French firm that offers specialty ingredients from microalgae, recently introduced GamePhyt.

NutraIngredients-USA photo

Novozymes OneHealth builds on parent company’s strategic vision

By Hank Schultz

Novozymes, a long time player in industrial enzyme applications, has launched a consumer facing health division that becomes an instant heavy hitter in the category. The head of the division gave NutraIngredients-USA a peek behind the curtain.

‘Warning letter geek’ decodes marketing compliance

‘Warning letter geek’ decodes marketing compliance

By Danielle Masterson

Asa Waldstein is principal of the Supplement Advisory Group and the man behind 'Warning Letter Wednesdays.' His bread and butter is educating companies about the dos and don'ts of marketing.

Women in Nutraceuticals’ big splash at SupplySide West

Women in Nutraceuticals’ big splash at SupplySide West

By Danielle Masterson

WIN co-hosted the Women of SupplySide Networking Reception where members of the WIN Board of Directors shared insights into the goals of the organization and showcased opportunities to get involved.

IFF Health unveils new health concepts for women

IFF Health unveils new health concepts for women

By Danielle Masterson

It’s no secret that women have long been underserved by the health and wellness industry, but if you walked the SupplySide West floor, you may have noticed a shift. More and more companies are introducing cutting-edge products for women, including IFF...

Brands flaunt innovative formats at SupplySide West

Brands flaunt innovative formats at SupplySide West

By Danielle Masterson

Formulations are taking on new forms – literally. SupplySide West gave companies a chance to showcase a number of new products– and formats– as brands embrace innovation.

Unigen debuts two new botanical ingredients at SupplySide West

Unigen debuts two new botanical ingredients at SupplySide West

By Danielle Masterson

There are plenty of products out there that claim to boost your immune system, help you sleep better or be more focused. But those claims mean little if they have no scientific substantiation. Unigen is a company that says proven health benefits are what...

AnimalBiome debuts new products at SupplySide West

AnimalBiome debuts new products at SupplySide West

By Danielle Masterson

In recent years, the animal microbiome has become a growing area of research. Microbiomes strongly influence the health of domestic and non-domestic animals. The new advanced technologies offer a cost-effective option to investigate the microbiome's...

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Maple leaf extract touts skin benefits

By Danielle Masterson

Verdure Sciences are touting their newly debuted ingredient, with researchers suggesting that the maple leaf extract could be an alternative to Botox.

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