Sports Nutrition Products

Image by Justin Howe

A new economic imperative for the sports nutrition market

By Claudia Adrien

Finding new markets within the sports nutrition category may be challenging in this economic climate, but experts agree there’s much to be said for diversifying the ways supplements are sold to meet broader consumer needs.

Q&A: Glaxon on shaking up the sports and active nutrition category

Sports & Active Nutrition Summit Start-up Star

Q&A: Glaxon on shaking up the sports and active nutrition category

By Asia Sherman

Glaxon entered the market in 2019 with a small suite of sports nutrition supplements. Since then, the portfolio has grown to some 100 products, featuring space-themed branding and individual comic art for each label with innovative formulation concepts...

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Revvies: Succeeding with simplicity for sports nutrition

By Olivia Brown

Sports nutrition brand Revvies, founded by an Australian husband-and-wife duo, has attributed its success in the crowded sports nutrition category to the high-quality simplicity of its products that enables consumers to customize supplementation to differing...

Menopause: An opportunity for businesses and societal change

World Menopause Day

Menopause: An opportunity for businesses and societal change

By Olivia Haslam

Menopausal women are an overlooked demographic in the health and wellness industry, but one that could offer untapped opportunity for businesses, says co-founder of the menopause brand partnership company, Gen M.

VOW Nutrition collaborates with Team GB ahead of 2024 Olympic games

VOW Nutrition collaborates with Team GB ahead of 2024 Olympic games

By Olivia Brown

Sports nutrition brand VOW Nutrition has collaborated with Team GB as the Official Nutrition Licensee ahead of the Paris 2024 Olympic games and is set to fuel the athletes with its range of nutritional supplements in the lead up to the games.

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NY Assembly passes bill targeting weight loss, muscle building supps

By Stephen Daniells

Efforts to restrict the sale of some dietary supplements to minors in New York State took a step forward this week as the State’s Assembly passed AB 5610-D, a bill that limits access to some dietary supplements for weight loss or muscle building for people...

Vitafoods Insights - The Active Consumer

Vitafoods 2023 Highlights: The Active Consumer

By Olivia Haslam

Companies at Vitafoods 2023 saw active consumers as a key target demographic, with exhibitors presenting innovative concepts targeting a wide range of consumers leading active lifestyles.

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Osaka gets FDA GRAS no objection for D-BHB ingredient

By Stephen Daniells

The US Food and Drug Administration has issued a letter of no objection to Osaka Gas Chemicals regarding the GRAS status of the company’s D-beta-hydroxybutyric acid (D-BHB) ingredient.

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Q&A: Levelle Nutrition on fueling women to run the world

By Asia Sherman

Levelle Nutrition, founded by Linda Alvarez and Stephanie Schrauth, is on a mission to empower female athletes with fuel formulated for their physiology. With sex-specific nutrition understudied in clinical trial and overlooked in product formulations,...

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MusclePharm assets to be sold at auction

By Hank Schultz

The intellectual property of MusclePharm, a sports nutrition brand that had a meteoric rise and an equally spectacular fall, will be sold at an auction on Thursday, Dec. 15.

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Creatine boosts jumping power for young basketball players

By Hank Schultz

Creatine supplementation significantly increased the jumping performance of a cohort of young basketball players, a recent study reported. The researchers also claimed the intervention helped them score more points in games.

©Getty Images - Allison Micheal Orenstein

Study shows anti-aging promise of taurine supplementation

By Asia Sherman

Supplementation with taurine – perhaps best known as an additive in energy drinks – may help control oxidative stress during the aging process, says a recent study published in the journal Nutrition.

©Getty Images - Terri Lee-Shield Photography

Bodybuilding supplement practices can harm kidneys, study says

By Hank Schultz

A new review raises an alarm about some bodybuilding supplementation practices that can damage the kidneys. But an expert with decades of experience in the field said extreme practices followed by some athletes who may have underlying conditions should...

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