Sports Drinks

Elite runners more likely to make informed supplement choices

22-Nov-2023 By Olivia Haslam

Medical supplement consumption increases with athletic level, a new study investigating the sports supplement (SS) habits of middle-distance runners has found.

Global sports drink market set to reach $36bn by 2028

24-Oct-2023 By Rachel Arthur

The global sports drink market is predicted to reach $36.35bn in 2028, demonstrating a CAGR of 4.2% thanks to interest from a wide range of consumers.

Q&A: Liquid Fuel on finding its own sweet spot in the evolving sports hydration category

02-Oct-2023 By Asia Sherman

Liquid Fuel, a collaboration between veteran sports dietitian Tavis Piattoly and professional chef Kyle Coleman, is looking to update the booming sports and hydration beverage category by removing the blood sugar spikes from the formula.

Gatorade Water set to launch in 2024: promising to ‘bring the credibility and trust of the iconic Gatorade bolt to the water aisle’

07-Sep-2023 By Rachel Arthur

With entrances into new categories including water and energy - alongside a string of recent low and no sugar products and even functional gummies - Gatorade says its portfolio is the ‘most complete offering on the market today across energy, hydration,...

Gatorade debuts Fast Twitch, the 'go-to energy drink option designed for athletes'

02-Sep-2022 By Mary Ellen Shoup

Gatorade is preparing for a massive 2023 rollout of energy drink brand Fast Twitch, designed for athletic performance with 200mg of caffeine, B vitamins, and electrolytes.

Commentary

Why you should attend the Sports & Active Nutrition Summit

17-Jan-2022 By Hank Schultz

Making connections between academics and business leaders has been one of the hallmarks of NutraIngredients-USA, and it will be on display at our upcoming don’t-miss event.

Just drink when you’re thirsty? Think again

12-Nov-2020 By Hank Schultz

A new paper suggests that measuring proper hydration in the body is far more complex than might be assumed. Multiple tests might need to be done to get an accurate measurement, the authors claimed.

Whey protein shown to boost mitochondria in runners

02-Oct-2020 By Hank Schultz

A recent study showed supplementing runners with whey protein provided greater mitochondrial adaptations in response to exercise than did a carbohydrate-only drink used as a control.

Enough data backs benefits of timed nutrient delivery to support call for more research, study finds

06-Sep-2019 By Hank Schultz

Specific timing of nutrient delivery can have sports nutrition benefits, but the research is very much still in its infancy and as yet does not support much in the way of definitive recommendations, according to a new review.

Study suggests milk better than electrolyte drinks post exercise

03-Aug-2016 By Annie Harrison-Dunn

A metered intake of milk after exercise and thermal dehydration restores whole-body net fluid balance better than carbohydrate–electrolyte sports drinks or water, according to an Irish study.

A new era of sports drinks: health-conscious consumers, functional beverages & entrepreneurial brands

23-Feb-2016 By Rachel Arthur

While functional sports drinks have been used by athletes for decades, a wider range of consumers are now turning to the beverages, according to a report from MyDrink Beverages. 

ABA attacks 'clear bias' of BMJ on sports drinks

08-Aug-2012 By Ben Bouckley

The American Beverage Association (ABA) has lashed out at the British Medical Journal (BMJ) for a critical article series on sports drinks, and said the journal showed bias in overlooking 'widely accepted' research thereon.

Sports drinks boost endurance among young team players

07-Sep-2010 By Guy Montague-Jones

New research suggests that isotonic sports drinks can enhance the performance of young adolescents competing in team games.

Sports drinks corrode teeth, says UK research

09-Mar-2005

Regular use of high performance sports drinks could lead to
troubling levels of tooth erosion, opening the door for the
development of low-corrosive alternatives, said scientists at the
University of Birmingham, UK yesterday.

Japan's growing taste for amino acid sports drinks

10-Sep-2002

Sports drinks containing amino acids as their main ingredient are
becoming popular in Japan, drawing people concerned with relieving
fatigue and maintaining health and beauty, industry officials have
said.

IOM assessing electrolyte levels

17-Jul-2002

The Food and Nutrition Board of the US Institute of Medicine is
currently in the process of assessing the benefits and risks of
electrolytes in water and sports drinks in a bid to set out
recommended intake levels of the increasingly...

Major support for Accelerade and Endurox

16-Jan-2002

PacificHealth Laboratories has unveiled an ambitious marketing and
promotional programme to support its Accelerade sports drink and
Endurox R4 recovery drink brands in the US.