Sports Drink

Gatorade Water set to launch in 2024: promising to ‘bring the credibility and trust of the iconic Gatorade bolt to the water aisle’

07-Sep-2023 By Rachel Arthur

With entrances into new categories including water and energy - alongside a string of recent low and no sugar products and even functional gummies - Gatorade says its portfolio is the ‘most complete offering on the market today across energy, hydration,...

Sports performance, natural products providing new opportunities for energy drink market, SPINS finds

17-May-2023 By Ryan Daily

Whether it’s that early morning pick-me-up or pre-workout boost, consumers increasingly turn to the energy drink category for its functional benefits, which is expanding the market and creating opportunities for brands to innovate around sports performance,...

What we think of pink: Study suggests pink drinks improve running speed

18-May-2021 By Nikki Hancocks

A new study has concluded that mouth rinsing with a pink drink can create a placebo effect which helps the consumer run faster.

Whey protein shown to boost mitochondria in runners

02-Oct-2020 By Hank Schultz

A recent study showed supplementing runners with whey protein provided greater mitochondrial adaptations in response to exercise than did a carbohydrate-only drink used as a control.

Sports exclusive: Coca-Cola China banks on e-commerce to market BodyArmor exclusively on Tmall

05-Nov-2019 By Pearly Neo

Coca-Cola China is banking on the popularity of digital e-commerce in the country to introduce its second local sports drink BodyArmor to consumers via its Tmall store, along with other products only found in other global markets thus far.

Asahi proprietary probiotic reduces fatigue and stress in university athletes – RCT

21-Aug-2019 By Tingmin Koe

Daily intake of Lactobacillus gasseri CP2305 - Asahi’s proprietary paraprobiotic - is able to relieve fatigue and stress-related symptoms in long-distance male runners.

Tour de France puts ketones under the spotlight

26-Jul-2019 By Shane Starling

Major ketone ester manufacturers are reporting booming business as pro cycling’s biggest race courses through the French countryside and mountain ranges.

Sports beverage maker Kill Cliff strikes Walmart deal

24-Apr-2019 By Adi Menayang

Ready-to-drink sports beverage brand Kill Cliff struck a deal with Walmart, which will stock Kill Cliff’s canned drink Recover in 1,900 Walmart stores in 46 states.

Caffeine linked to increased efficiency in padel athletes

23-Apr-2019 By Adi Menayang

In a Brazilian clinical trial, padel athletes who ingested caffeine showed improved efficiency in specific strokes compared to athletes who ingested the placebo.

Editor's Spotlight

After success among pro athletes, tart cherry sports drink brand CHERRiSH eyes mainstream consumers

07-Nov-2018 By Adi Menayang

Entrepreneur Dan Haggart learned from avid marathoners that many of them would down a mix of tart cherry concentrate and water as a recovery drink. He decided to make a ready-to-drink version of it.

Why PepsiCo, Coca-cola are betting on functional food and beverage brands

01-Nov-2018 By Adi Menayang

Legacy CPG companies PepsiCo and Coca-Cola have each snapped up or invested heavily in a functional food and beverage brand this year.

Maize starch, glucose sports drink improved hydration among Australian footballers, study suggests

01-Oct-2018 By Adi Menayang

Downing maize starch as a solution to stay hydrated in hot summer months seems counter-intuitive at first, but researchers in Australia found that supplementing with a resistant starch may improve hydration.

Celsius insulated from trade war by having production within China

16-Aug-2018 By Hank Schultz

Having production in China has insulated fast growing energy drink brand Celsius from any potential fallout from President Trump’s trade war. Celsius has more than doubled its store count to China to 25,000. The brand is now sold in 47 cities in the country....