Sports Nutrition

Calling all Sports & Active Nutrition start-ups!

Calling all Sports & Active Nutrition start-ups!

By Stephen Daniells

NutraIngredients-USA is inviting early-stage active lifestyle brands to enter its "Start-up Stars" competition which will see three pioneering entrepreneurs gain industry notoriety at the Sports & Active Nutrition Summit 2024.

Sports & Active Nutrition Summit 2024: Early bird discount expires today

Sports & Active Nutrition Summit 2024: Early bird discount expires today

By Stephen Daniells

With expert speakers confirmed from GNC Live Well, Wild.AI, TYM Performance, AHPA, SPINS, Thorne HealthTech, Move Nutriton Network, Lifenome, the University of Ghent, Dublin City University, University of Arkansas for Medical Sciences, and more, the upcoming...

Menopause: An opportunity for businesses and societal change

World Menopause Day

Menopause: An opportunity for businesses and societal change

By Olivia Haslam

Menopausal women are an overlooked demographic in the health and wellness industry, but one that could offer untapped opportunity for businesses, says co-founder of the menopause brand partnership company, Gen M.

GettyImages | LordHenriVoton

Challenging the vilification of ultra-processed foods

By Olivia Haslam

The co-founder of Huel has taken issue with the current rhetoric that all ultra-processed foods (UPFs) are ‘bad’ saying this is an argument based on oversimplification and privilege.

Two weeks to go! Get set for the Active Nutrition Summit

Two weeks to go! Get set for the Active Nutrition Summit

By Nikki Hancocks

Taking place in Amsterdam from October 9th-11th, NutraIngredients' Active Nutrition Summit will provide an expert-packed agenda of presentations, panel discussions and networking opportunities to help industry translate science into performance-enhancing...

Getty images / simonkr

Postmenopausal women work out too

By Danielle Masterson

Gone are the days of scaled down, pink bottles featuring thin 20-something women. Marketers are beginning to be more inclusive by offering packaging and products that represent reality: athletes of all shapes and sizes—and ages too.

The emergence of the creatine gummy

The emergence of the creatine gummy

By Asia Sherman

Gummies are making an inroad as delivery format for creatine, one of the biggest performing subcategories in a booming performance nutrition market.

Mixed review for Rhodiola rosea and sports performance

Mixed review for Rhodiola rosea and sports performance

By Asia Sherman

Does Rhodiola rosea reduce fatigue and increase endurance during times of emotional and physical stress? The Cold War Russians thought so, administering extracts from the hardy Siberia-grown perennial to its high-performing astronauts, soldiers and Olympic...

NutraCast: Nutritional Concerns of the Female Athlete

NutraCast: Nutritional Concerns of the Female Athlete

By Danielle Masterson

Although women have been underrepresented in nutrition, sport, and exercise science research, there’s a growing understanding of how sex differences and sex hormones influence the nutritional requirements to maximize health, performance, and recovery...

GettyImages - Professional female soccer player / peepo

Study: Elite soccer nutritionists highly recommend dietary supplements

By Olivia Haslam

A recent study has found that a high proportion of nutrition professionals working with elite soccer teams would recommend nutritional supplementation, highlighting the crucial role of nutritionists in enhancing player performance through well-informed...

Startup Stars: Prevess pioneering personalised nutrition with AI

Start-up Spotlight

Startup Stars: Prevess pioneering personalised nutrition with AI

By Olivia Haslam

Founded by Timo Spring, a former professional swimmer, Prevess (Prevention Effortless) is harnessing the power of AI technology to provide in-the-moment science-backed personalised nutrition guidance to athletes.

VOW Nutrition collaborates with Team GB ahead of 2024 Olympic games

VOW Nutrition collaborates with Team GB ahead of 2024 Olympic games

By Olivia Brown

Sports nutrition brand VOW Nutrition has collaborated with Team GB as the Official Nutrition Licensee ahead of the Paris 2024 Olympic games and is set to fuel the athletes with its range of nutritional supplements in the lead up to the games.

Getty Images / Peopleimages

Internationally-ranked cricket star fueled by Gencor

By Danielle Masterson

Gencor just announced its sponsorship with Danni Wyatt, who recently played in the Women’s Ashes Series and was announced Player of the T20 Series. Over a third of ticket buyers were women, demonstrating how the sport is reaching new audiences. Cricket...

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