Sports Nutrition

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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

The NutraIngredients-USA Awards are back! Submit your entries!

The NutraIngredients-USA Awards are back! Submit your entries!

By Stephen Daniells

The NutraIngredients-USA Awards 2020 have three new categories but the same commitment to honor the best and brightest in ingredients, finished products, companies, people, and initiatives in the dietary supplements industry.

Momentous photo

Fast growing sports nutrition firm gets $5 million in funding

By Hank Schultz

Sports nutrition company Momentous, co founded by a former professional skateboarder, has garnered $5 million in Series A funding in a round led by venture capital firm FitLab, which focuses on human performance companies.

The Bearded Brewery photo

From the editor's desk

When ‘edgy’ marketing goes over the edge

By Hank Schultz

The case this week of a beverage brand making a supposedly tongue in cheek reference to suicide points to the risks inherent in swinging for the fences in product marketing.

© Getty Images / GeorgeRudy

Insights from Lumina Intelligence

Sports Nutrition – key trends for 2020

By Shane Starling

The mainstreaming of sports nutrition backed by the ever-rising importance of online reviews and ratings and social media validation, are key findings from a 6-pack of sports nutrition sub-sector reports published by Lumina Intelligence.

© Getty Images / torwai

Active Pharmaceutica and BioActor enter into exclusive partnership

By Natasha Spencer

Brazilian pharmaceutical distributor, Active Pharmaceutica, and product development supplier, BioActor, team up to promote and distribute Bioactor’s proprietary sports performance ingredient in Brazil. We spoke to BioActor’s CEO, Hans van der Saag to...

Robert Walker

The big dog: Sci-MX boss in the hot seat

By Nikki Hancocks

We get up close and personal with Robert Walker, CEO of Sci-MX (owned by Samworth Brothers), to discover what lead him to become the boss of a leading sports nutrition brand and hear his insights into the industry he has lived and breathed for nearly...

Study highlights importance of iron in adolescent athletes

Study highlights importance of iron in adolescent athletes

By Danielle Masterson

Optimal nutrition is fundamental for enhancing training, recovery and performance in athletes. A new study on iron intake and athletic performance in adolescent athletes underscores the importance of iron intake and the need for more research.

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