Probiotic Yoghurt

The better for you (BFY) category has been a victim of the clean label and reformulation trends, says Euromonitor

exclusive guest article

The state of the health and wellness market in 2015

By Ewa Hudson, head of health and wellness research at Euromonitor International

Is organic still selling? Does the 'natural' trend mean fortified/functional food is now passé? And why are consumers turning their noses up at better for you (BFY) offerings? Ewa Hudson, head of health and wellness research at Euromonitor International,...

Probiotic yoghurt shows toxin reducing potential in study but would they be marketed in this way?

Tackling toxins: Probiotic yoghurt provides mercury detox

By Lynda Searby

Governments might not want to admit it, but according to a leading academic in microbiology and probiotics, there is demand for probiotic products with detoxification properties that can help protect against uptake of toxic metals such as mercury and...

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